In the second part of my interview with Melinda Lauw, we continue our conversation about ASMR. In the first part, we really had a chance to dive into what ASMR is and what it looks like to create ASMR experiences – both in person and online. Now, we’re talking more about the commercial side of ASMR and where ASMR is starting to show up in more mainstream media.

We discuss:

• What it looks like to do this work with advertisers
• How Melinda partnered with a hotel and doing events with the hotel
• Creating videos with Moxie hotels – Melinda gives her expertise and creates scripts for the hotels
• Most of her gigs have been in conjunction with in person events
• Melinda has been hired as the consultant for different companies when they’re looking to create ASMR content
• The different parameters she has to work within when doing consulting work
• The balance between the purpose of the ad or gig and being true to ASMR
• Melinda shares some of her experiences with different advertising companies
• ASMR forces people to pay attention to the little details
• The growth of the ASMR community online
• The continued waves of ASMR
• How ASMR is becoming much more accessible to everyone
• How ASMR is free and so accessible because of its online presence
• The possibility of making money in ASMR, especially with YouTube
• The pushback when people do try to monetize ASMR
• The selective nature in finding the right brand sponsorship – they want to find sponsorships that are in alignment with ASMR
• Melinda doesn’t like watching ASMR videos with ads in the middle because it ruins the experience (I don’t blame her at all!)
• Tastefully adding in ads and how to make them in the same vein as ASMR
• Melinda’s currently working on a live stream and the exhibit in Europe doing a live exhibit on ASMR
• Melinda’s work creating videos for her YouTube channel
• How she’ll be experimenting with different types and ways to make videos

 

If you want to find out more about Melinda, you can find her through the following:

Find out more about Whisperlodge: http://whisperlodge.nyc

See a video of an immersive live ASMR performance either on Netflix’s Follow This, Part 1, Episode 1 https://www.netflix.com/title/80217889

Or on Mashable https://www.youtube.com/watch?v=SKdW5k-7FcA&t=1s

Check out our ASMR videos: https://www.youtube.com/c/whisperlodge

 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

 

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

 

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/