Jodi Krangle

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Musical Logos: An interview with Rajeev Raja – Part 2

December 29, 2021 by Jodi Krangle

Jodi Krangle Voice Actor Raja Quote 3

“So brands are trying to find a voice which is sympathetic, which is sincere, and we think music can play a big role in that. Because if you like music, you like it, you don’t judge it. You don’t question the intentions of an artist. You just love the piece of music.” — Rajeev Raja […]

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Filed Under: Audio Branding Tagged With: advertising, audio branding, BrandMusiq, DDB Mudra, Flautist, Flute, MOGO, Musical Logo, sonic branding, Soundsmith

Musical Logos: An interview with Rajeev Raja – Part 1

December 22, 2021 by Jodi Krangle

Jodi Krangle Voice Actor Raja Quote 1

“Because we also believe that brands are multidimensional, just as human beings are, right? So, we are multidimensional: we are seen in a certain way by our close friends, we are seen in another way by our family, close family, we are seen in a third way by our colleagues and associates, right? So, we […]

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Filed Under: Audio Branding Tagged With: advertising, audio branding, BrandMusiq, DDB Mudra, Flautist, Flute, MOGO, Musical Logo, sonic branding, Soundsmith

Exposing Marketing Misconceptions: An interview with Austin Franke – Part 2

November 17, 2021 by Jodi Krangle

Jodi Krangle Voice Actor Franke Quote03

*Please be advised – there is some strong language at the end of this episode.* “Since our brains are wired for community almost above everything else, social media can be a replacement for in-person community. And social media, if communities are built and authentic value is being brought to the table and all of that, […]

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Filed Under: Marketing Tagged With: advertising, Austin Franke, Behavioral Science, Brand Communication, Brand Strategist, brand strategy, Deep Work, Digital Minimalism, Large Business Effects, marketing, Toxic Positivity, Woo Punch

Exposing Marketing Misconceptions: An interview with Austin Franke – Part 1

November 10, 2021 by Jodi Krangle

Jodi Krangle Voice Actor Franke Quote01

“We are loyal and loyalty is very common in business, but it’s what he calls ‘polygamously loyal.’ And essentially what that means is exactly what it sounds like: we’re loyal to a handful of brands.” Austin Franke This week’s guest is the founder and behavioral strategist at Woo Punch, a brand communications consultancy. As a […]

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Filed Under: Marketing Tagged With: advertising, Austin Franke, Behavioral Science, Brand Communication, Brand Strategist, brand strategy, Byron Sharpe, Mad Men Myth, marketing, Polygamously Loyal, Seducing the Subconscious, Woo Punch

Podcasting By Numbers: An Interview with Jeff Vidler – Part 2

September 22, 2021 by Jodi Krangle

Jodi Krangle Voice Actor Vidler Quote3

“Voice does communicate so much more meaning than what you can read. No matter how well written it is, it’s still the voice that really carries the meaning of the feeling of that, and you know as a voice actor how important that is and how much more it communicates.” Jeff Vidler This week’s the […]

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Filed Under: Research, Research & Technology Tagged With: advertising, audio branding, audio research, brand lift, clubhouse, jeff vidler, market research, marketing, media research, megalab, podcasting, radio on the move, signal hill, smart speakers, smartphones

Podcasting By Numbers: An Interview with Jeff Vidler – Part 1

September 15, 2021 by Jodi Krangle

Jodi Krangle Voice Actor Vidler Quote1

“It’s a gift to listeners. If you make your podcast a gift to listeners, they’ll appreciate the fact that you gave them that gift and they’ll remember you for that and they’ll think better of you for that as a brand.” Jeff Vidler This week’s guest has remained at the forefront of changing audio landscape. […]

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Filed Under: Research, Research & Technology Tagged With: advertising, audio branding, audio research, brand lift, branded podcasts, jeff vidler, market research, marketing, media research, podcasting, podcasts by brands, signal hill

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