Jodi Krangle

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Interview with ASMR Performance Artist and Co-Founder of Whisperlodge, Melinda Lauw – Part 2

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In the second part of my interview with Melinda Lauw, we continue our conversation about ASMR. In the first part, we really had a chance to dive into what ASMR is and what it looks like to create ASMR experiences – both in person and online. Now, we’re talking more about the commercial side of ASMR and where ASMR is starting to show up in more mainstream media.

We discuss:

  • What it looks like to do this work with advertisers
  • How Melinda partnered with a hotel and doing events with the hotel
  • Creating videos with Moxie hotels – Melinda gives her expertise and creates scripts for the hotels
  • Most of her gigs have been in conjunction with in person events
  • Melinda has been hired as the consultant for different companies when they’re looking to create ASMR content
  • The different parameters she has to work within when doing consulting work
  • The balance between the purpose of the ad or gig and being true to ASMR
  • Melinda shares some of her experiences with different advertising companies
  • ASMR forces people to pay attention to the little details
  • The growth of the ASMR community online
  • The continued waves of ASMR
  • How ASMR is becoming much more accessible to everyone
  • How ASMR is free and so accessible because of its online presence
  • The possibility of making money in ASMR, especially with YouTube
  • The pushback when people do try to monetize ASMR
  • The selective nature in finding the right brand sponsorship – they want to find sponsorships that are in alignment with ASMR
  • Melinda doesn’t like watching ASMR videos with ads in the middle because it ruins the experience (I don’t blame her at all!)
  • Tastefully adding in ads and how to make them in the same vein as ASMR
  • Melinda’s currently working on a live stream and the exhibit in Europe doing a live exhibit on ASMR
  • Melinda’s work creating videos for her YouTube channel
  • How she’ll be experimenting with different types and ways to make videos

If you want to find out more about Melinda, you can find her through the following:

Find out more about Whisperlodge: http://whisperlodge.nyc

See a video of an immersive live ASMR performance either on Netflix’s Follow This, Part 1, Episode 1 https://www.netflix.com/title/80217889

Or on Mashable https://www.youtube.com/watch?v=SKdW5k-7FcA&t=1s

Check out our ASMR videos: https://www.youtube.com/c/whisperlodge

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Interview with ASMR Performance Artist and Co-Founder of Whisperlodge, Melinda Lauw – Part 1

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In this interview, I’m talking with Melinda Lauw. She’s the cofounder of Whisperlodge – a company working to create in person ASMR experiences. Whisperlodge has toured San Francisco, L.A., and New York and even been featured in a Netflix documentary. ASMR is one of the more recent additions to audio entertainment (it stands for “Autonomous Sensory Meridian Response”) and it was fascinating to hear from someone who’s been on the forefront of this growing industry. In this first part of our interview, we’re discussing what ASMR is, and where you may have seen it in your own life!

We discuss the following in this interview:

  • COVID in the United States and Canada
  • How life looks for Melinda right now with COVID
  • Her first take on ASMR
  • 2008 was the first experience with ASMR
  • 2010 – the term ASMR officially becomes coined
  • The huge community of ASMR on YouTube
  • The most frequently asked topic within ASMR – ASMR erotica 
  • The myth behind ASMR needing to be erotic, when in reality, it’s not
  • The people who have made themselves up to enhance their ASMR pieces
  • A woman in Japan who builds in her own sound design
  • The time commitment it takes to create a YouTube video with ASMR
  • Melinda’s now shifting from ASMR in real life into ASMR on YouTube
  • Melinda’s process for creating her videos
  • ASMR sub genres – eating, sex, no speaking, miniatures, etc.
  • Melinda’s likes when it comes to what she produces and what she likes to watch herself
  • The Netflix production of Whisperlodge
  • Melinda walks us through how she was found for the Netflix production
  • How different in person ASMR is compared to watching something on YouTube
  • The intense immersion of ASMR
  • ASMR in person, is not for everyone and requires you to be vulnerable
  • Considerations that have to happen for in person ASMR
  • The need for consent with each different element of ASMR
  • The pros and cons of making an ASMR video – you don’t have any feedback
  • Melinda’s preference to work with people she doesn’t know

If you want to find out more about Melinda, you can find her through the following:

Find out more about Whisperlodge: http://whisperlodge.nyc

See a video of an immersive live ASMR performance either on Netflix’s Follow This, Part 1, Episode 1 https://www.netflix.com/title/80217889

Or on Mashable https://www.youtube.com/watch?v=SKdW5k-7FcA&t=1s

Check out our ASMR videos: https://www.youtube.com/c/whisperlodge

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Interview with Musician, Author, & Teacher, Bob Baker – Part 2

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Here’s the second part of my interview with musician, author, and teacher, Bob Baker. We talked about what drew Bob to starting his YouTube channel and how it’s grown to over 117K subscribers through the meditations and positive affirmations he posts.

We also spoke about things like: 

  • Bob’s insecurities and self-worth challenges throughout his childhood
  • The impact that Wayne Dyer’s book Your Erroneous Zones had on Bob in high school
  • Bob’s realization that he wasn’t a victim of this thoughts and how that prompted his personal development journey
  • Why creatives tend to be more sensitive
  • How we can manage the negative self-talk that may run through our mind
  • Bob’s recommendation for pursuing new ideas
  • How Bob prepares for recording his YouTube videos
  • The different types of recordings Bob creates
  • How Bob and his girlfriend perform the song “White Christmas” every year and the unique spin Bob puts on it (I think you’ll get a kick out of this part) 😉 
  • The revelation Bob experienced as our interview transpired 
  • How Bob lives his life “going where the energy is”
  • How Bob got started teaching improv in 2012
  • What Bob’s primary focus is right now and what else he’s up to

If you’d like to learn more about Bob, you can find him in several places online: 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview with Musician, Author, & Teacher, Bob Baker – Part 1

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Bob Baker likes to call himself an “inspirationalist.” His mission in life is to inspire and empower people, especially creatives. Over the years, his work has included books, podcasts, music, coaching, and improv comedy. He co-authored the book The Improv Comedy Musician with Laura Hall, who you may be familiar with from the TV show Whose Line Is It Anyway? Bob’s YouTube channel currently has over 117K subscribers and includes guided meditations, audio affirmations, and more. 

In the first part of my discussion with Bob, we covered a variety of topics, including:

  • His book Guerilla Music Marketing and other written works
  • A mental block people often experience when writing a book and how to get past it 
  • How the interests that drive people (including Bob himself) to certain career paths often can be traced back to their childhood
  • How Bob was a bit awkward as a child and how he used humor to break through that awkwardness
  • Bob’s history playing music
  • How he’s always had a knack for keeping audiences engaged
  • Bob’s involvement in theater, acting, and improv comedy
  • How Bob formed his first improv troupe and the two types of comedy they utilized
  • How musicians and improv actors can perform well together, even if they’ve never met before
  • Bob’s 15 years doing standup comedy
  • The differences between improv comedy and stand-up comedy
  • Bob’s biggest tip for public speaking (it may surprise you!)
  • The three Es of communication
  • The importance of focusing on the message (the topic) instead of the messenger (you) when doing public speaking
  • The importance of getting out of your head when doing improv

You can find Bob in a handful of places online, including:

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

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