Building Brand Loyalty with Sound: The Power of Consistency and AI in Sonic Branding with Dr. Thomas Dickson “[What] a lot of sonic branding agencies aren’t aware of is that sonic branding can also be used as a tool to address a concern that the client might have. So, for example, a new competitor has […]
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Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson – Part 1
Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson – Part 1 “If you imagine a company has a ten million dollar marketing budget, right? And then you imagine they have a sonic logo on every single TikTok ad, Facebook ad, YouTube ad, all these new media where the majority of the […]
Finding Success on YouTube with Sound & Authenticity: A Conversation with Marco Cammarota – Part 2
Finding Success on YouTube with Sound & Authenticity: A Conversation with Marco Cammarota – Part 2 “Listen, I got unbelievably lucky with YouTube, and I don’t know why. I still really, I mean, I know why in theory, like, people have been like, well, ‘You provide XYZ,’ but I don’t know why I get to […]
The Healing Power of Video Game Music: A Conversation with Marco Cammarota – Part 1
The Healing Power of Video Game Music: A Conversation with Marco Cammarota “In February of ’21 I just randomly started. I just filmed a video, and I was like, ‘Okay, whatever.’ Well, it was February 11th, and then February 15th we were on our way to pick up my dog, my puppy at the […]
Unlocking the Secrets of Music Video Production: A Conversation with Andy Gesner – Part 2
Unlocking the Secrets of Music Video Production: A Conversation with Andy Gesner “I think people forget that. I think they forget that there’s a person behind the music and that they need to share that with their audience now more than ever, because if people hear your song and they like your song, they’re […]
Building Trust Through Genuine Conversations: A Conversation with John Duffin – Part 2
Building Trust Through Genuine Conversations “So, when you’re speaking to somebody, hear them before, hear them during, [and] hear them after. And earn the right to have the conversation. It’s like you’re just always hearing them and you’re always double-checking yourself, and that’s when we were just talking about a few minutes ago. If […]