Jodi Krangle

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asmr

Directional Audio: Hearing is Believing

July 6, 2022 by Jodi Krangle

Advertising’s come a long way from the television jingles and old-fashioned radio spots of decades past. In the age of social media and targeted algorithms, the ads you see and hear online are very often tailored to your particular user profile. Of course, that’s just when you’re online. But what if it wasn’t? What if, […]

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Filed Under: Audio Branding, Research & Technology Tagged With: 3D Audio, 3d audio software, amazon music, ambient sound, asmr, audio tours, binaural audio, directional audio, directional sound, dummy-head recording, playstation 5, sonic advertising, sony, soundscapes, spacial audio, ultrasound, virtual concerts

Rhythm, Rest & Relaxation: Listening for Our Health

March 9, 2022 by Jodi Krangle

It’s been over two years since the pandemic started, and for many of us, our daily lives have changed in ways we hardly imagined when this decade began. More and more of us are working from home these days, and we’re staying at home even when we aren’t working. We’re more isolated than we used […]

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Filed Under: Health Tagged With: asmr, audio therapy, binaural beats, Goodnight Moon, meditation app, mindful meditation, Moonlight Cottage, positive affirmations, Prachi Chaube, psychology, sound therapy

The Sounds of Silence – A Tale of Noiseless Movie Props

February 2, 2022 by Jodi Krangle

Have you ever thought about how quiet the world of television and movies can be? If two characters are eating at a restaurant or working in an office, we don’t have to worry about trying to hear them over the sound of clinking glasses or crinkling paper, or anyone else who might be making too […]

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Filed Under: Filmmaking & Sound Design, Sound Design Tagged With: asmr, Friday Night Lights, Indie Film Sound Guide, movie making, movie props, prop master, Prop TRX, props, Richard Scott, Robert Carr, Scott Reeder, silent props, sound design, The Film Look, Tim Schulz

Interview with Audiologist and Parent Coach, Dr. Lilach Saperstein – Part 2

May 26, 2021 by Jodi Krangle

  This is the conclusion of my interview with Dr. Lilach Saperstein. If you missed the first part, Lilach and I discuss everything from the science behind hearing/sound to properly using sound effects in your marketing material to make it more accessible for people with hearing loss. In this part, we dive into more of […]

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Filed Under: Audiology Tagged With: asmr, audio advertising, audio branding, audio devices, audio trends, auditory processing, auditory sense, clubhouse, communication, emotions and music, hearing aids, hearing loss, podcast, TikTok music, tinnitus

Interview with ASMR Performance Artist and Co-Founder of Whisperlodge, Melinda Lauw – Part 2

February 17, 2021 by Jodi Krangle

In the second part of my interview with Melinda Lauw, we continue our conversation about ASMR. In the first part, we really had a chance to dive into what ASMR is and what it looks like to create ASMR experiences – both in person and online. Now, we’re talking more about the commercial side of […]

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Filed Under: ASMR Tagged With: accessibility, advertising, asmr, ASMR experiences, commercial ASMR, community, live stream, Moxie hotels, online, sponsorship, Whisperlodge, YouTube

Interview with ASMR Performance Artist and Co-Founder of Whisperlodge, Melinda Lauw – Part 1

February 10, 2021 by Jodi Krangle

In this interview, I’m talking with Melinda Lauw. She’s the cofounder of Whisperlodge – a company working to create in person ASMR experiences. Whisperlodge has toured San Francisco, L.A., and New York and even been featured in a Netflix documentary. ASMR is one of the more recent additions to audio entertainment (it stands for “Autonomous […]

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Filed Under: ASMR Tagged With: asmr, ASMR sub genres, community, COVID, immersion, in person, Netflix, videos, Whisperlodge, YouTube

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