Advertising’s come a long way from the television jingles and old-fashioned radio spots of decades past. In the age of social media and targeted algorithms, the ads you see and hear online are very often tailored to your particular user profile. Of course, that’s just when you’re online. But what if it wasn’t? What if, […]
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Rhythm, Rest & Relaxation: Listening for Our Health
It’s been over two years since the pandemic started, and for many of us, our daily lives have changed in ways we hardly imagined when this decade began. More and more of us are working from home these days, and we’re staying at home even when we aren’t working. We’re more isolated than we used […]
The Sounds of Silence – A Tale of Noiseless Movie Props
Have you ever thought about how quiet the world of television and movies can be? If two characters are eating at a restaurant or working in an office, we don’t have to worry about trying to hear them over the sound of clinking glasses or crinkling paper, or anyone else who might be making too […]
Interview with Audiologist and Parent Coach, Dr. Lilach Saperstein – Part 2
This is the conclusion of my interview with Dr. Lilach Saperstein. If you missed the first part, Lilach and I discuss everything from the science behind hearing/sound to properly using sound effects in your marketing material to make it more accessible for people with hearing loss. In this part, we dive into more of […]
Interview with ASMR Performance Artist and Co-Founder of Whisperlodge, Melinda Lauw – Part 2
In the second part of my interview with Melinda Lauw, we continue our conversation about ASMR. In the first part, we really had a chance to dive into what ASMR is and what it looks like to create ASMR experiences – both in person and online. Now, we’re talking more about the commercial side of […]
Interview with ASMR Performance Artist and Co-Founder of Whisperlodge, Melinda Lauw – Part 1
In this interview, I’m talking with Melinda Lauw. She’s the cofounder of Whisperlodge – a company working to create in person ASMR experiences. Whisperlodge has toured San Francisco, L.A., and New York and even been featured in a Netflix documentary. ASMR is one of the more recent additions to audio entertainment (it stands for “Autonomous […]