The Business of Podcasting in a Creator Economy: A Conversation with Vinnie Potestivo – Part 2
“And I say this, y’all, if you’re actors out there are trying to audition and you’re looking, when you meet a casting director, tell them, look them in the eye and say ‘hey, you could literally be the person who braced me and I will forever be in debt to you, and I would love to make you a big famous casting director.’ I have to be honest, people have said that to me and it works, and they are gigantic celebrities and I’m honored, and my life would be nowhere without them. But it’s the alchemy of success. It’s the want and drive, it’s the clarity they have. They’re like, ‘Yeah, if you can get me this job and I can rock it for you, then you already get hired for these types of jobs.’ This is how we amplify each other. It’s how we raise up.” — Vinnie Potestivo
This episode, The Business of Podcasting in a Creator Economy is the second half of my conversation with Emmy Award-winning brand advisor, creator advocate, and podcaster Vinnie Potestivo as we talk about the evolution of the thirty-minute sitcom, how bonus footage went from an afterthought to a beloved feature, and his advice to podcasters on everything from audio equipment to newsletters to turning your ideas into content.
As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit www.audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’re getting some value from listening, feel free to spread that around and share it with a friend, along with leaving an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.
Podcast Meets Broadcast
Vinnie and I start the second half of our conversation with a discussion of the importance of keeping a regular content schedule, and take a look at both his ongoing podcast, I Have a Podcast, and back at my very first podcast, Silver Linings. “I find those people,” he says, talking about podcasters who become discouraged along the way, “are often the people who say, ‘Oh, you know, I had an idea, I just, you know, it was just an idea.’ But y’all, if you’re listening to this, please make time for those ideas.” We also talk about how podcasting is becoming more integrated into other forms of media, and he describes how indie podcasts and regional TV news might form a perfect fit. “That makes me excited about the RSS,” Vinnie explains. “That makes me excited about podcast meets broadcast.”
This is a Sport
The topic shifts to traditional and new media news sources, the role Linkedin’s own news department plays in his podcast, and what Vinnie’s learned about audio equipment and microphones since starting his own show. “If I sound distorted and blown out,” he remarks, “then no matter how right I am or passionate I am, that message won’t come through.” We talk about personal branding and the little things that can help a podcast stand out, and what it takes to stay in the podcasting game in the long run. “A lot of people will get into podcasting,” he says, “and start recording without really focusing on the fact that this is a sport. This takes muscle and emotional memory, and muscle memory.”
Three Great Ideas
As we reach the end of our conversation, we talk about the sounds of celestial bodies, including the eerie howls of black holes, and the importance of networking and supporting one another on social media and in our daily lives. Vinnie also offers some parting advice for anyone who’s overwhelmed as a creator and isn’t sure where to start. “By the way,” he says, “while y’all are listening to this podcast right now, go put on, like, go write yourself an email, send yourself an email with three great ideas that you’re capable of doing that you can make so that the stuff that you should do is set up.”
Episode Summary
- Why television dramas usually have longer running times than sitcoms
- The “context of content” and solving the paradox of bonus footage
- The value of networking and supporting each other at every career stage
- Vinnie’s advice to podcasters, from first steps to building a following
Connect with the Guest
Website: https://ihaveapodcast.com
Connect with Vinnie Potestivo on LinkedIn: https://linkedin.com/in/vinniepotestivo
Follow Vinnie Potestivo on Twitter: https://twitter.com/vinniepotestivo
Connect with Vinnie Potestivo on Instagram: http://instagram.com/vinniepotestivo
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This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.
