Jodi Krangle

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audio branding

Empowerment Through Music and Branding: A Conversation with Lowry Olafson – Part 1

February 26, 2025 by Jeff Moore

Empowerment Through Music and Branding with Lowry Olafson and Jodi Krangle on the Audio Branding Podcast

  Empowerment Through Music and Branding: A Conversation with Lowry Olafson – Part 1 “Yeah, so I started writing songs for speakers to walk on stage to their own song, and then when they had their sizzle reel, people would hear their song again. And then if they went to a training, you know, they […]

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Filed Under: Advertising, Audio Branding, Music Tagged With: Anthem, audio branding, branding, Carrie Underwood, Collaboration, connection, Creative Storytelling, emotional impact, Emotional Resonance, Empowerment, Identity, music, Past, Personal Brand, Personalized Songs, Retirement Coaching, songwriting, Sound Branding, storytelling, Usage, Versatility

The Hidden Influence of Sound in Marketing: A Conversation with Joe Sauer – Part 2

February 19, 2025 by Jeff Moore

The Hidden Influence of Sound in Marketing with Joe Sauer and jodi Krangle on the Audio Branding Podcast

The Hidden Influence of Sound in Marketing “Don’t just produce a single ad, produce three or four ads that are all related to each other in a campaign, because you get that familiarity, you get that consistency, you get that storytelling narrative that spans a single spot and starts to reach across the entire campaign, […]

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Filed Under: Audio Branding, Research & Technology, Technology Tagged With: advertising, AI, Alzheimer’s Association, audio branding, Automotive, Brand Perception, brand recognition, Brian Cox, Budget, COVID-19, Emotional Appeal, film, Historical Bias, Insurance, McDonald's, pandemic, sonic branding, sound, user experience, Visual Media

The Future of Sound Design in Electric Vehicles: A Conversation with Johannes Luckemeier – Part 2

February 5, 2025 by Jeff Moore

The Future of Sound Design in Electric Vehicles with Johannes Luckemeier and Jodi Krangle on the Audio Branding Podcast

  The Future of Sound Design in Electric Vehicles: A Conversation with Johannes Luckemeier – Part 2 “What I did is also in the beginning with my prototypes, I did those science-fiction sounds. I watched all the science-fiction shows and I was like, yeah, let’s get those spaceships in there, I need to do spaceships. […]

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Filed Under: Audio Branding, Sound Design, Technology Tagged With: audio branding, Company Performance, Copyrighted Sounds, Customization, Electric Vehicle Industry, Electric Vehicles, Emotional Connections, Financial Transparency, High-End Sports Cars, Innovative Work, Nostalgia, Patent-Pending Innovation, Personalization, sound design, Soundtracks

How Sound Can Shape Your Driving Experience: A Conversation with Johannes Luckemeier – Part 1

January 29, 2025 by Jeff Moore

How-Sound-Can-Shape-Your-Driving-Experience-with-Johannes-Luckemeier-and Jodi Krangle on the Audio Branding Podcast

How Sound Can Shape Your Driving Experience: A Conversation with Johannes Luckemeier – Part 1 “There are a few perspectives from which you can see this. One would be you pay a premium price for a premium car or premium product in general. So basically, if you just look at the numbers, you pay for […]

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Filed Under: Audio Branding, Sound Design, Technology Tagged With: audio branding, Autobahn, Automotive Industry, BMW, electric cars, Electric Vehicle Soundscapes, Engine Downsizing, Environmental Considerations, Futuristic Perception, Glydsphere, Legacy Mindset, Luxury Vehicles, Mercedes-AMG, Premium Sound Quality, Regulatory Landscape, Safety Reasons, sound design, Sound Engineering

The Psychology of Sound in Marketing: A Conversation with Howard Lim – Part 2

January 8, 2025 by Jeff Moore

Picture of Howard Lim and Jodi Krangle in the Audio Branding Podcast

The Psychology of Sound: A Conversation with Howard Lim “So what we found out about the Flying Dutchman, for example, they’ve been in business for forty years and they simply didn’t know how to grow. But one thing I’d found out when I went to the original Flying Dutchman store is that people like to […]

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Filed Under: Advertising, Audio Branding, Branding Tagged With: audio branding, Brand Assessments, Brand Creation, brand identity, Brand Personality, Brand Presence, Community Building, Competitive Markets, Digital Experiences, Emotions, Flash Technology, Forward-thinking, Immersive Environments, Insurance Industry, Market Impact, Multisensory Engagement, music, Nostalgia, Regional and Cultural Influences, Retail Spaces, seo, Sonic Cues, sound, Transformative Power, User Engagement

Crafting a Memorable Sound Identity: A Conversation with Jon Brennan – Part 2

December 11, 2024 by Jeff Moore

Picture of Jon Brennan over a background with a microphone, sound equipment, and music notes

Crafting a Memorable Sound Identity “All right, so this happens a lot is that brands will be, especially in agencies, they’ll be coming up on a new campaign and they’ll think, ‘Oh well, you know what, this campaign is going to launch at such date, I’ll throw some audio branding on there.’ And then, from […]

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Filed Under: Advertising, Audio Branding, Marketing Tagged With: advertising, AI-Generated Music, audio branding, Audio Experiences, Audio Logos, audio strategies, Brand Engagement, brand identity, brand recognition, Brand Values, Custom Audio Branding, Original Compositions, Personalized Music, Smart Appliances, Sonic Signatures, voiceovers

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