“My grandfather used to say, aim for the moon and you might catch a star on the way down. And at his funeral, I gave a sort of eulogy and told everyone this story and said, ‘I assume everyone’s heard this one from him because he was a storyteller.’ There were about a hundred people […]
audio branding
Songwriting for Eurovision and Global Music Markets with Greig Watts
“I’ve been, so one of my writer friends who I published, a guy called Ian Curnow, he was one of the producers behind “Never Gonna Give You Up” by Rick Astley and “Stay Another Day” by East 17 and Kylie. He was a big producer, and I took him to Eurovision. He was the first […]
Sound Design with Robin Gulcher: Why Great Audio Matters
“And I did get to do a session with Count Basie and his orchestra. You know, it’s a lot easier to record people that play well than people who can’t play well. Because, I mean, it almost records itself. I mean, yeah, you got to set up the microphones, you got to use the right […]
Sound Design for Storytelling with Robin Gulcher
“I think that making images come to life with sound helps the audience with the story and with the emotion of the story. It puts them in the right place. They know what it is they’re supposed to pay attention to. We talked earlier in our first meeting about this line-of-sight editing, that is, a […]
Sound in Advertising: Emotion, AI, and Creative Risk with Laney and Matt McCormick
“I don’t think AI quite has us figured out yet because, as human beings, we’ll listen to sad songs to feel better. I don’t think it understands that. That’s true, it’s contrary… Yeah, I mean, I think that AI has its place. I’m not all against it, just as a matter of course, I just […]
AI in Music Licensing with Laney and Matt McCormick
“That’s one of the biggest things that scares me the most about composing with AI. It’s that, whatever AI model you’re on, how was it trained, and was that material copyrighted? And was there any kind of permission for that to happen? And you, as the end user, don’t know.” – Laney McCormick This […]