“Do you know what I think makes a compelling podcast? It’s a podcast that doesn’t sound like a podcast. And I know that’s a really goofy answer, but if it sounds like two people talking or three people talking and they’re having this conversation, that there’s a genuine back and forth of information, that’s what […]
audio branding
The Magic Moment: A Conversation with Joe Pardavila – Part 1
“You have to create this environment that the person’s comfortable in, that’s a big part of it. And I don’t actually like to use the word interview, especially when I coach people or advise people who are starting podcasts. You don’t ever want to use the word ‘interview’ because interview implies question answer, question answer, […]
Podcasting Goes Private: An Interview with Nora Sudduth – Part 2
“When you hear that person on the other end, you can put yourself, as a prospective client, you put yourself in their shoes. You hear what their thought process was and you feel connected to that person, you understand exactly what their struggles are because I have the same concerns, I have the same hesitations, […]
Podcasting Goes Private: An Interview with Nora Sudduth – Part 1
“There are so many benefits to using audio that will ultimately help people consume the content you want them to consume. You’re spending all this time creating it, you’re putting all this love and energy into creating it – why not put it in a format that makes it easy for them to consume?” — […]
A Ph.D. in Podcasting: An Interview with Todd Cochrane – Part 2
“My goal from the very very beginning was some are going to make take their spouse or partner to dinner money some people are going to make car payment money some people may make house payment money and some people may make life-changing money if I can get podcasters to the point of making enough […]
A Ph.D. in Podcasting: An Interview with Todd Cochrane – Part 1
“And what really struck me from that was that not only was this audience a fan of the show, they were more like family, and it really changed my appreciation for the listener, so I really took a lot of care following that to understand their value. So, even though we’re creating great audio, great […]