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Panel Testing

How To Use AI in Modern Audio Branding: A Conversation with Steve Keller – Part 2

September 4, 2024 by Jeff Moore

Picture of Steve Keller with an ai background and the words How to Use AI in Modern Audio Branding

“AI, at least right now, is really adept at iteration, but not so adept at innovation. So I think it’s really good at augmenting the creative process, yeah, inspiring, but not necessarily great at coming up with something with all the nuances that, again, at a subconscious level, we might pick up on.” — Steve […]

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Filed Under: Audio Branding, Research & Technology Tagged With: AI-Generated Audio, artificial intelligence, audio branding, Brand Values, branding, Copyright Issues, Creative Process, Cross-Modal Research, Human Creatives, Human Ingenuity, Innovative Ideas, marketing, Panel Testing, Research and Development, Sonic Identities, Synthetic Audio

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