branding

Interview with Hamburg/Berlin Based Sound Agency, WESOUND – Dr. Cornelius Ringe & Lars Ohlendorf – Part 2

January 27, 2021 by Jodi Krangle

This is the second part of my interview with Dr. Cornelius Ringe and Lars Ohlendorf. The first half of this conversation was so enlightening, especially hearing about how sound and audio branding looks in different parts of the world and the history of audio branding. In this part, we really dive into more about where audio branding came from and where it’s going!

In this second part, we discuss:

The best money saving tips for audio branding
Giving yourself time to let your own DIY attempts sink in before starting over
Making decisions based on your business model
Where audio branding is going from here
Podcasting’s role in audio branding
The requirements for different brands when it comes to audio branding
How Netflix’s sound logo has become synonymous with the pandemic
How jingles have moved to sound logos
Technology’s role moving into the need for more sound logos
Design as a function
The change of the approach to music in ads and filling emptiness
What WESOUND does
What ISA does
The criteria for awards within ISA
The evolution of the ISA awards
The impact of the different projects submitted for the ISA awards
The relationship between sound and the physical product it represents

If you would like to find out more information, you can do so here:

www.wesound.de

And you can find out more information about the Audio Branding Academy and their awards here: https://www.international-sound-awards.com/

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Interview with Multimedia Storyteller, Brandee Sanders – Part 1

May 27, 2020 by Jodi Krangle

Brandee Sanders is an award-winning digital leader, tech strategist, multimedia storyteller, and data translator. She develops and accelerates her clients’ vision by working at the intersection of data, commerce, content, and creative. She’s worked with a dynamic variety of companies, including Silicon Valley startups, Emmy Award Winning studios, and more. She’s been featured in The New York Times, Condé Nast, New York Fashion Week, Etsy, TV Network, and Inc. Magazine. Currently, she’s Director of Marketing Operations at Appetize Technologies, Inc. and is pursuing a Master’s Degree in Data Science and Analytics.

In the first part of our riveting conversation (seriously, buckle up, folks!), we discuss what exactly Brandee means when she calls herself a multimedia storyteller and how she got into her line of work, as well as:

Her background in the arts, including film, musical theater, and ballet and why she decided to move behind the camera
Creating her own eCommerce business
How she became successful, as she put it, “in spite of my ignorance”
The three careers most people have
How she began working in both storytelling as well as statistical quantitative data analysis in technology, operations, and marketing
Being featured in a LinkedIn case study
What factors must be considered when piloting new ideas
How you can’t have innovation without failure
The importance of companies/brands putting themselves in the consumers’ position to consider how they may be perceiving things
How brand building and sales activation come together in advertising
How purchase intent can grow as much as 146% between pre- and post-exposure of sonic logos and music
How early adoption of an idea pays off in the long run
How critical sonic branding is as part of a marketing strategy
How data can protect the valuable work people do

To learn more about Brandee, you can find her on social media:

LinkedIn: Brandee Sanders https://www.linkedin.com/in/brandeesanders/
Twitter: @PlanetBrandy https://twitter.com/PlanetBrandee
Her website www.brandeesanders.com

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview with Brand & Marketing Motivator, Corey Dissin – Part 2

April 15, 2020 by Jodi Krangle

In the second part of my interview with Corey Dissin, we discussed the three elements to every spot and how to build a successful audio brand for audio talent.

Corey and I also talked about:

How a voice talent is not a voice talent (yes, that caught me off guard, too!)
The difference between the types of voices that would be used in, for example, a horror movie trailer versus those that would be used in a Disney movie trailer
The demand for audio content and how podcasting has risen in popularity
What Rudy Gaskins meant when he said, “Branding is both a noun and a verb.”
How, for most voice talent, there’s more to the brand than just their voice
The only difference between social media, broadcast television, a movie theater, the radio, and a streaming service
How reading copy is a skill for voice talent—not their profession
Why some people need to fire themselves
Some of the topics Corey covers in his Go Get It podcast and One More Round podcast
How social media is like being Pete Rose and George Foreman
The importance of making 99 enemies in sales
The long shelf life of podcasts and other aspects that make podcasting so powerful
What Corey has been up to lately and the feedback he’s gotten so far

You can find more on Corey Dissin at http://www.coreydissin.com . You can also find his Go Get It podcast at https://coreydissin.com/podcast and his One More Round podcast at https://coreydissin.com/one-more-round .

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Jodi Krangle

Interview with Hamburg/Berlin Based Sound Agency, WESOUND – Dr. Cornelius Ringe & Lars Ohlendorf – Part 2

Interview with Multimedia Storyteller, Brandee Sanders – Part 1

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