“And I read this book, it was about acoustic communication. It was about how sound in everyday life mediates our relationship to the environment, and how we use it to communicate with each other, and so on, and that opens really a totally new field for me. So this was kind of the ignition, probably, […]
branding
Sound, Storytelling, and Content Creation with Wil Seabrook
“I will say, as someone who has auditioned hundreds and hundreds, if not over a thousand, voiceover artists and listened to very talented people doing the same take over and over again, the recording quality, the sound quality, absolutely matters. And it’s an immediate… There are so many people for me where it’s an immediate […]
How Sound Builds Brand Trust: A Conversation with Darren Borrino – Part 1
How Sound Builds Brand Trust: A Conversation with Darren Borrino – Part 1 “If you’re going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it’s a luxury car, but then you hear the TV ad or the radio ad or […]
The Future of Podcasting & Legal Branding: A Conversation with Dennis Meador – Part 2
The Future of Podcasting & Legal Branding: A Conversation with Dennis Meador – Part 2 “But if you think about it, like if all 360,000 of these, like, law firms, not lawyers, law firms had their own brand out there, who’s gonna rise to the top? The ones who are producing content that provides value, […]
Crafting Trust with Audio Branding and AI: A Conversation with Reid Holmes – Part 2
Crafting Trust with Audio Branding and AI: A Conversation with Reid Holmes – Part 2 “That brings up a whole other point, which is the power of a voice’s quality to bring a brand to life. A lot of clients are, like, just hire voiceover and just have them say the copy. And it’s just, […]
How Audio Branding Sells: A Conversation with Reid Holmes – Part 1
How Audio Branding Sells “And one year, Ariel [Detergent] was, like, you know that 95 % of the people in India still think laundry is a woman’s job. And Ariel was just, like, gosh, that doesn’t seem like it’s, this was 2017 or ‘18 at the time, [and] they’re like, that doesn’t seem right. […]