Jodi Krangle

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sonic advertising

Directional Audio: Hearing is Believing

July 6, 2022 by Jodi Krangle

Advertising’s come a long way from the television jingles and old-fashioned radio spots of decades past. In the age of social media and targeted algorithms, the ads you see and hear online are very often tailored to your particular user profile. Of course, that’s just when you’re online. But what if it wasn’t? What if, […]

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Filed Under: Audio Branding, Research & Technology Tagged With: 3D Audio, 3d audio software, amazon music, ambient sound, asmr, audio tours, binaural audio, directional audio, directional sound, dummy-head recording, playstation 5, sonic advertising, sony, soundscapes, spacial audio, ultrasound, virtual concerts

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