Why Audio Branding and Sound Design Matter More Than Ever “Too much sound complicates things, it confuses things, and it causes annoyance and fatigue, too much brain power needed. Too much cognitive load, and it’s a known fact. So oftentimes companies will come to me and say, ‘Hey, we have, you know, sixty sounds we […]
soundscapes
From Portugal with Love: Talking Sound and Story with Humberto Franco
From Portugal with Love: Talking Sound and Story with Humberto Franco “I think sound is important because I believe it’s the first sense that we develop even before we’re born. And it’s a way of knowing things, knowing the world. Even if you have your eyes shut, you can feel the place. You can feel […]
How Sound Design Influences Marketing & Branding: A Conversation with Karsten Kjems – Part 1
How Sound Design Influences Marketing & Branding: A Conversation with Karsten Kjems – Part 1 “If you can see that your product is selling better with better sounds, and it gets better reviews Actually, I saw a car review that scored the car better just because the sounds were better. He didn’t talk about how […]
The Power of Sound Design in Film: A Conversation with Benjamin Kapit – Part 1
The Power of Sound Design in Film: A Conversation with Benjamin Kapit “If you have a screen that goes very bright white or if you have a screen that goes very dark, people can deal. Their eyes will adjust, or they’ll just accept that. But if you have bad sound, people will leave. They’ll turn […]
How to Improve Your Podcast Audio to Engage Listeners: A Conversation with Chris Stone – Part 2
How to Improve Your Podcast Audio to Engage Listeners: A Conversation with Chris Stone – Part 2 “People are actually tuning in from their phones or, like, listening on Spotify or whatever while they’re shopping. And they actually measured how conscious people were of what they were spending. So yeah, it’s just really fascinating. It […]
The Sound of Shopping: How Music Influences Our Spending Habits
The Sound of Shopping: How Music Influences Our Spending Habits When you think about shopping, what sound comes to mind? It might be the carts rolling up and down the aisles, or maybe the beeps of the scanners when you’re standing in the check-out line. Music might not be the first thing that crosses our […]