Through Music and Sound, A Conversation with John Taite, Part 2 “I’ve said this quite a few times, but it still rings true: I think that the superpower of sound is that people think about what they see, but they feel what they hear. And that is magic, I mean, that is transformative. That is […]
Where Then Meets Now
Through Music and Sound: A Conversation with John Taite – Part 1
Through Music and Sound – A Conversation with John Taite – Part 1 “There are so many things where it’s about that emotional connection to brand experience or product, and, as we’re creating that, you mentioned earlier, we’re operating in an area which is very very heavily connected to the subconscious reaction to sound. […]