“I knew a guy who had been quiet, mild-mannered; you would never have thought that he would listen to death metal all the time. And it was, I mean, this thrashy, really, really violent music. He explained the reason he did it, that he liked it, was because he was deeply abused as a kid. […]
sonic branding
Sonic Branding for Small Businesses with Jeff McQuilkin
“They loved what I did. They put it on the ad, and they reported back to me six months from then that the ad had over-performed, that it had helped them get more than half a million dollars in revenue. And they had gone from near zero brand visibility in that market to almost top […]
Listening in Marketing: Why Sound Builds Trust with Matt Borck
“That’s sort of how we, like, when we started the agency, then we started with just the two of us, and my role alongside Jared was everything. We did everything. And then as we expanded and grew, like, we realized, actually, like, not only my partner at the agency, but I am the chief listening […]
Sonic Identity: How Brands Build Recognition Through Sound | Sami El-Quqa
“I would say they really need to not position themselves as a recording studio or a music studio, but to position themselves as a sonic branding agency and to understand that the first, most important part of the process is understanding the brand that you’re working with. If you’re coming into the industry as a […]
Sonic Branding Strategy: Culture, Identity & Rollout | Sami El-Quqa
“You know, the Dr. Pepper jingle, a year ago, there was that jingle. So I’m not going to make any claims that the jingle itself isn’t great. It’s a great jingle. And I do think if you analyze it, there are a lot of ways you can dissect it to actually properly represent Dr. Pepper. […]
Sound Design with Robin Gulcher: Why Great Audio Matters
“And I did get to do a session with Count Basie and his orchestra. You know, it’s a lot easier to record people that play well than people who can’t play well. Because, I mean, it almost records itself. I mean, yeah, you got to set up the microphones, you got to use the right […]