“I don’t think AI quite has us figured out yet because, as human beings, we’ll listen to sad songs to feel better. I don’t think it understands that. That’s true, it’s contrary… Yeah, I mean, I think that AI has its place. I’m not all against it, just as a matter of course, I just […]
sonic branding
Sonic Branding: Why Podcast Engagement Beats Downloads | Neil Cowling
“We did a sort of special launch episode with the King, um, who’s so knowledgeable, so passionate, you know. I don’t know whether he’d just read up about it, but it doesn’t feel like it. It feels like it really tapped into something that he wants to talk about and knows how to talk about. […]
Sonic Branding: How Sound Shapes Customer Experience with Caitlyn Trevor
“When I do see really powerful sonic branding, it’s impressive. It stands out, you know? There was one I looked at, it was a luxury airline, or it was a luxury-like experience, I want to say. They sold, like, really specific vacations to remote parts of the world that were really luxury experiences and really […]
AI in Business and Creativity: A Conversation with David Gielan
“The reason why brands and companies should be thinking about audio is because all of their consumers are, whether they know it or not. I mean, to your point about people knowing when something doesn’t feel right but not necessarily knowing why, a lot of times it’s audio. Especially now too, with so much AI […]
How Audio Branding Transforms Marketing: A Conversation with David Courtier-Dutton – Part 2
“Live is always going to be great. Human connection is the only thing that will differentiate AI from people and from artists. And that is, I think, going to be the key lever that artists have left. So in the same way as you might go and buy a handmade coffee cup for $20 from […]
From Corporate Law to Sonic Branding: A Conversation with David Courtier-Dutton – Part 1
From Corporate Law to Sonic Branding “When you hand it to the composer in sonic branding, at that point, it becomes an art, because the job of the composer, of course, is to translate those desired emotions into music. And it’s not [the] music that the composer feels, it is what it makes the audience […]