Jodi Krangle

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Brand Marketing

Musical Branding: An Interview with Sam Parvin – Part 2

May 4, 2022 by Jodi Krangle

“Tap into who your consumer is, really know. And I don’t mean like ‘males 25-34 years old who live in cities.’ No, it’s like ‘what’s important to this person, where do they spend their time,’ you know, those kinds of things, really thinking about who that person is and then what your company’s role, what […]

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Filed Under: Music Tagged With: audio branding, brand identity, Brand Marketing, Creative Itch, marketing, music branding, Music Licensing, Music Supervisor, Parvin Music, Sam Parvin

Musical Branding: An Interview with Sam Parvin – Part 1

April 27, 2022 by Jodi Krangle

“The way that advertising agencies, for example, are structured now is still based on the Mad Men era where only billboards and print existed. So we have an art director and a copywriter on every project, but we don’t have a sound person, we don’t have a sound director. And so much of the way […]

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Filed Under: Music Tagged With: audio branding, brand identity, Brand Marketing, Creative Itch, marketing, music branding, Music Licensing, Music Supervisor, Parvin Music, Sam Parvin

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