Jodi Krangle

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Brand Marketing

Through Music and Sound: A Conversation with John Taite – Part 2

April 26, 2023 by Jodi Krangle

Through Music and Sound A Conversation with John Taite Part 2

Through Music and Sound, A Conversation with John Taite, Part 2 “I’ve said this quite a few times, but it still rings true: I think that the superpower of sound is that people think about what they see, but they feel what they hear. And that is magic, I mean, that is transformative. That is […]

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Filed Under: Audio Branding Tagged With: audio branding, Audio Marketing, Brand Marketing, Conscious Branding, EVP Global Brand, John Taite, Made Music Studio, sonic branding, SonicPulse, Tostitos, Turner Classic Movies, VentureSoncic AI, Where Then Meets Now

Through Music and Sound: A Conversation with John Taite – Part 1

April 19, 2023 by Jodi Krangle

Through Music and Sound A Conversation with John Taite Part 1

Through Music and Sound – A Conversation with John Taite – Part 1   “There are so many things where it’s about that emotional connection to brand experience or product, and, as we’re creating that, you mentioned earlier, we’re operating in an area which is very very heavily connected to the subconscious reaction to sound. […]

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Filed Under: Audio Branding Tagged With: audio branding, Audio Marketing, Brand Marketing, Conscious Branding, EVP Global Brand, John Taite, Made Music Studio, sonic branding, SonicPulse, Tostitos, Turner Classic Movies, VentureSoncic AI, Where Then Meets Now

Musical Branding: An Interview with Sam Parvin – Part 2

May 4, 2022 by Jodi Krangle

“Tap into who your consumer is, really know. And I don’t mean like ‘males 25-34 years old who live in cities.’ No, it’s like ‘what’s important to this person, where do they spend their time,’ you know, those kinds of things, really thinking about who that person is and then what your company’s role, what […]

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Filed Under: Music Tagged With: audio branding, brand identity, Brand Marketing, Creative Itch, marketing, music branding, Music Licensing, Music Supervisor, Parvin Music, Sam Parvin

Musical Branding: An Interview with Sam Parvin – Part 1

April 27, 2022 by Jodi Krangle

“The way that advertising agencies, for example, are structured now is still based on the Mad Men era where only billboards and print existed. So we have an art director and a copywriter on every project, but we don’t have a sound person, we don’t have a sound director. And so much of the way […]

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Filed Under: Music Tagged With: audio branding, brand identity, Brand Marketing, Creative Itch, marketing, music branding, Music Licensing, Music Supervisor, Parvin Music, Sam Parvin

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