Jodi Krangle

  • Home
  • About
  • Demos
    • 6 Second Ad
    • Commercial
    • Corporate Narration
    • Podcast Intros & Outros
    • Automotive Demo
    • Explainer/Web
    • TV (In Show) Narration
    • Political
    • Healthcare
    • Resorts/Spas
    • Casino/Gaming
    • Charities/Non Profits
  • Vocals
  • Testimonials
  • Blog
    • Blog
    • Audio Branding
    • Podcasting
    • Research & Technology
    • Health
    • Music
    • Voiceovers & Public Speaking
    • Filmmaking & Sound Design
  • Podcast
    • Podcast
    • Show Notes
  • Contact
    • Contact Us
    • Request a quote
    • Book Your Project
905 836 5444
Jodi@VoiceoversAndVocals.com

Interview with Hamish Macdonald, Managing Director, Squeak E. Clean Studios – Part 2

March 31, 2021 by Jodi Krangle

This is the second part of my interview with Hamish Macdonald. In our first part, we discussed how he has embraced the audio branding world and what that’s meant for his company, Squeak E Clean Studios. Now, we’re discussing the importance of sound and how it plays out for different companies. Audio branding has become an increasingly sought after part of a company to help with reaching customers. I loved hearing Hamish’s take on this!

In this episode, we talked about: 

  • What exactly spacial sound work is
  • How spacial sound encourages people to take action by using specific sounds
  • Hamish was tasked with creating spacial sound for a car company and how it integrated into a whole experience for the audience
  • He uses outside help to create different aspects of various projects
  • Hamish is willing to find the best person for the job and make sure every customer is getting the best product possible
  • You don’t really know if something is a successful sonic logo until it’s been out in the world
  • Netflix was once deemed as the most popular sonic logo and now it’s starting to have negative connotations 
  • Hamish speculates that Netflix’s negative connotations are actually a reflection of how the consumer feels about the amount of time they’ve spent binging 
  • Some sonic logos become annoying and don’t have a positive experience for the consumer
  • Sound and music are some of the best ways to communicate across cultures and countries 
  • The different companies that have taken away visual branding and moved toward sound branding and logos
  • Hamish had a conversation with a colleague about why some companies are more willing to spend money on a visual brand instead of a sonic brand
  • Companies want their logos and brands to withstand the test of time
  • Hamish says that companies should invest in an audio brand because you can reach people across cultures and where the industries are moving
  • If companies are not using an audio brand, they are missing out on a large part of their own market
  • COVID has drastically changed how audio branding is received and needed for the customer experience
  • It’s important to use sound strategically and not invade people’s personal space

If you’d like to learn more about Hamish or Squeak E. Clean, you can find more info here:

On LinkedIn: https://www.linkedin.com/in/hamishmacdonald2/

The Squeak E. Clean Website: www.squeakeclean.com

Facebook: https://www.facebook.com/squeakeclean/

Instagram: https://www.instagram.com/squeakecleanstudios/

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding.  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ 

  • Jodi Krangle Voice Actor Hamish-Macdonald,-Managing-Director,-Squeak-E.-Clean-Studios-part-1
    Interview with Hamish Macdonald, Managing Director, Squeak E. Clean Studios - Part 1

    In this interview, I talk with the managing director of Squeak E. Clean Studios -…

  • My Interview with ipDTL CEO, Kevin Leach

    Kevin Leach and I sat down for a detailed discussion about his journey into becoming…

  • Jodi Krangle Voice Actor Creative-Director,-Hannah-Strenger
    Interview with Creative Director, Hannah Strenger

    Show Notes: Hannah and I talk about what she considers audio branding to be, how…

Share
Tweet
Share
Pin
0 Shares

Filed Under: Audio Branding Tagged With: audio branding, customer experience, logo, Netflix audio logo, sonic logo, spacial sound, Squeak E. Clean Studios, user experience, visual branding

Primary Sidebar

PODCAST
BLOG

Subscribe to the podcast newsletter

Thank you!

You have successfully joined our subscriber list.

.

Archives

Categories

6 Second Ad
Commercial
Corporate Narration
Casino / Gaming

Automotive
TV Narration
Political
Explainer / Web

Healthcare
Resorts and Spas
Charities / Non Profits

Blog
Vocals

©2023 Jodi Krangle // Voice Over Site by Voice Actor Websites Privacy Policy

  • Home
  • About
  • Demos
  • Testimonials
  • Contact