Jodi Krangle

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user experience

The Hidden Influence of Sound in Marketing: A Conversation with Joe Sauer – Part 2

February 19, 2025 by Jeff Moore

The Hidden Influence of Sound in Marketing with Joe Sauer and jodi Krangle on the Audio Branding Podcast

The Hidden Influence of Sound in Marketing “Don’t just produce a single ad, produce three or four ads that are all related to each other in a campaign, because you get that familiarity, you get that consistency, you get that storytelling narrative that spans a single spot and starts to reach across the entire campaign, […]

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Filed Under: Audio Branding, Research & Technology, Technology Tagged With: advertising, AI, Alzheimer’s Association, audio branding, Automotive, Brand Perception, brand recognition, Brian Cox, Budget, COVID-19, Emotional Appeal, film, Historical Bias, Insurance, McDonald's, pandemic, sonic branding, sound, user experience, Visual Media

How to Use Sonic Branding in Your Marketing: A Conversation with Simon Kringel – Part 1

September 11, 2024 by Jeff Moore

Picture of Simon Kringel in a Green sweatshirt with the Title "How to use Sonic Branding in Your Marketing"

How to Use Sonic Branding in Your Marketing: A Conversation with Simon Kringel   “I think we’ve all experienced how sound is kind of a last-minute decision in many creative projects or creative processes… That was actually the whole reason why we formed Unmute, because we thought, ‘Okay, we need to be the adults here […]

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Filed Under: Audio Branding, Marketing, Sound Design Tagged With: Advertising Industry, Audio Identities, brand identity, Brand Loyalty, Clever, Electric Vehicle Chargers, Emotional Feedback, Environmental Responsibility, Functional Feedback, music production, Nature Sounds, Product Design, Smart Ovens, sonic branding, sonic logo, sound, Sustainability, Sustainable Progress, user experience

From Cinema to Video Games: A Conversation with Chris Hegstrom – Part 1

January 24, 2024 by Jodi Krangle

From Cinema to Video Games with Chris Hegstrom

From Cinema to Video Games: A Conversation with Chris Hegstrom – Part 1 “I didn’t realize it at the time, but that was my first introduction into user experience, right? Like a UX or user experience. It’s exactly that. It’s like I could put a microphone out in a storm and then all I get […]

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Filed Under: Audio Production, Filmmaking & Sound Design Tagged With: Accomplishment, Audio Cues, Brand Opportunities, Challenge, emotion, Friction, Interaction Flow, Mobile Notifications, Nuance, Reference Guide, Sony Walkman, sound design, Subtlety, Suspense, technology, Tension, user experience, User Head, Video Games

Interview with Hamish Macdonald, Managing Director, Squeak E. Clean Studios – Part 2

March 31, 2021 by Jodi Krangle

Jodi Krangle Voice Actor Hamish-Macdonald,-Managing-Director,-Squeak-E.-Clean-Studios-part-2

This is the second part of my interview with Hamish Macdonald. In our first part, we discussed how he has embraced the audio branding world and what that’s meant for his company, Squeak E Clean Studios. Now, we’re discussing the importance of sound and how it plays out for different companies. Audio branding has become […]

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Filed Under: Audio Branding Tagged With: audio branding, customer experience, logo, Netflix audio logo, sonic logo, spacial sound, Squeak E. Clean Studios, user experience, visual branding

Interview with Co-founder and CXO of Audio UX, Eric Seay – Part 2

November 4, 2020 by Jodi Krangle

Jodi Krangle Voice Actor Co-Founder-And-CXO-Of-Audio-UX-Eric-Seay-part-2

This is the second part of my interview with Eric Seay. We dive into more about how audio varies for different brands. Eric also walks us through his entire process for creating an audio brand. This second part of our conversation is just as intriguing as the first and I can’t wait for you to […]

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Filed Under: Audio Branding Tagged With: audio brand, audio branding, audio branding evolution, audio experience, AudioUX, branding background, comfort sounds, generic sounds, location specific sounds, phases of development, premium sounds, psychoacoustics, universal sounds, user experience

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