Jodi Krangle

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How to Use Sonic Branding in Your Marketing: A Conversation with Simon Kringel – Part 1

September 11, 2024 by Jeff Moore

Picture of Simon Kringel in a Green sweatshirt with the Title "How to use Sonic Branding in Your Marketing"

How to Use Sonic Branding in Your Marketing: A Conversation with Simon Kringel   “I think we’ve all experienced how sound is kind of a last-minute decision in many creative projects or creative processes… That was actually the whole reason why we formed Unmute, because we thought, ‘Okay, we need to be the adults here […]

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Filed Under: Audio Branding, Marketing, Sound Design Tagged With: Advertising Industry, Audio Identities, brand identity, Brand Loyalty, Clever, Electric Vehicle Chargers, Emotional Feedback, Environmental Responsibility, Functional Feedback, music production, Nature Sounds, Product Design, Smart Ovens, sonic branding, sonic logo, sound, Sustainability, Sustainable Progress, user experience

Unveiling the Future of Sonic Branding: A Conversation with John SanFilippo – Part 2

November 8, 2023 by Jodi Krangle

John SanFilippo and Jodi Krangle on The Audio Branding Poscast in Unveilingthe Future of Sonic Branding

Unveiling the Future of Sonic Branding: A Conversation with John SanFilippo – Part 2 “But if it’s a narrator, which it is, like, 90% of the time, why would you need to know their gender as long as they’re getting the message across? You wouldn’t be wondering what color shirt they’re wearing, why do you […]

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Filed Under: Audio Branding Tagged With: Audio Audit, audio branding, Brand Audit, Creative Push, Eddie Van Halen, Emotional Core, Environments, media, Michael Jackson, Non-Musical Elements, Signature Sound, sonic branding, sonic logo, Tactile Component, Thriller, Touchpoints, voiceover

Exploring The Power of Sonic Branding: A Conversation with John Sanfilippo – Part 1

November 1, 2023 by Jodi Krangle

Exploring the Power of Sonic Branding with John SanFilippo and Jodi Krangle on the Audio Branding podcast

Exploring The Power of Sonic Branding: A Conversation with John Sanfilippo – Part 1 “Loyalist College, they have their own marketing people, they had just done a visual rebrand, so it was the perfect time for a sonic – not even a rebrand, they never had any kind of sonic strategy. So that was very […]

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Filed Under: Audio Branding Tagged With: Audio Audit, audio branding, Brand Audit, Creative Push, Eddie Van Halen, Emotional Core, Environments, media, Michael Jackson, Non-Musical Elements, Signature Sound, sonic branding, sonic logo, Tactile Component, Thriller, Touchpoints, voiceover

A Sixth Sense for Sound: An Interview with Colleen Fahey – Part 2

August 31, 2022 by Jodi Krangle

“They often have a suite of sounds. Now you still have to follow all regulations that have to do with safety and that kind of thing, but now the sound inside the car can be reflected in the marketing communications around it, so that’s a very big use of sound.” — Colleen Fahey   This […]

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Filed Under: Audio Branding Tagged With: audio branding, audio logo, Colleen Fahey, Mood Board, podcasting, Sixième Son, sonic branding, Sonic DNA, sonic logo, sound marketing

A Sixth Sense for Sound: An Interview with Colleen Fahey – Part 1

August 24, 2022 by Jodi Krangle

“All news music doesn’t have to have trumpets and trombones, and all trains don’t have to just ring, you know, or honk. And all appliances shouldn’t always sound like ‘beep beep beep,’ you know, chip sounds instead of having a tune that would make people remember them better and maybe like them better.” — Colleen […]

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Filed Under: Audio Branding Tagged With: audio branding, audio logo, Colleen Fahey, Mood Board, podcasting, Sixième Son, sonic branding, Sonic Design, sonic logo, sound marketing

Audio Logos: An Interview with Dr. David Allan – Part 2

July 20, 2022 by Jodi Krangle

“I can’t imagine – and again, I always have to preface this by saying I know it’s not just about the audio logo – but I just can’t imagine that when you’re designing a print logo why you don’t also sit there and go ‘I wonder what that thing would sound like if it could […]

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Filed Under: Audio Branding Tagged With: audio branding, David Allan, Hit Play, Marketing Musicology, NFT, sonic logo, Super Sonic Logos, The ABCs of NFTs, The NFT PhD, This Note's for You

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