Jodi Krangle

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A Sixth Sense for Sound: An Interview with Colleen Fahey – Part 2

August 31, 2022 by Jodi Krangle

“They often have a suite of sounds. Now you still have to follow all regulations that have to do with safety and that kind of thing, but now the sound inside the car can be reflected in the marketing communications around it, so that’s a very big use of sound.” — Colleen Fahey   This […]

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Filed Under: Audio Branding Tagged With: audio branding, audio logo, Colleen Fahey, Mood Board, podcasting, Sixième Son, sonic branding, Sonic DNA, sonic logo, sound marketing

A Sixth Sense for Sound: An Interview with Colleen Fahey – Part 1

August 24, 2022 by Jodi Krangle

“All news music doesn’t have to have trumpets and trombones, and all trains don’t have to just ring, you know, or honk. And all appliances shouldn’t always sound like ‘beep beep beep,’ you know, chip sounds instead of having a tune that would make people remember them better and maybe like them better.” — Colleen […]

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Filed Under: Audio Branding Tagged With: audio branding, audio logo, Colleen Fahey, Mood Board, podcasting, Sixième Son, sonic branding, Sonic Design, sonic logo, sound marketing

Audio Logos: An Interview with Dr. David Allan – Part 2

July 20, 2022 by Jodi Krangle

“I can’t imagine – and again, I always have to preface this by saying I know it’s not just about the audio logo – but I just can’t imagine that when you’re designing a print logo why you don’t also sit there and go ‘I wonder what that thing would sound like if it could […]

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Filed Under: Audio Branding Tagged With: audio branding, David Allan, Hit Play, Marketing Musicology, NFT, sonic logo, Super Sonic Logos, The ABCs of NFTs, The NFT PhD, This Note's for You

Audio Logos: An Interview with Dr. David Allan – Part 1

July 13, 2022 by Jodi Krangle

“It certainly adds another sense to sight, you know, and most of the people that I talk to, you can see a logo, but sound really helps you to feel a logo.” — Dr. David Allan   My next guest is a professor of marketing at Saint Joseph’s University in Philadelphia, Pennsylvania. He has a […]

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Filed Under: Audio Branding Tagged With: audio branding, David Allan, Hit Play, Marketing Musicology, Musical Logos, sonic identity, sonic logo, Super Sonic Logos, The NFT PhD, This Note's for You

Signature Sounds: An Interview With Jon Brennan & Sean Beeson – Part 2

April 20, 2022 by Jodi Krangle

“Through our research, we also found that anything beyond four notes, if we were to create a pattern that had more than four notes in it, that it started to sound too much like a jingle and just out of place for an automobile. Automobiles really just had single-tone dings, and so we knew we […]

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Filed Under: Audio Branding Tagged With: audio logo, Audio UX, Dynamic Audio, Jon Brennan, KeepTruckin, Sean Beeson, sonic branding, sonic logo, Sonic Signatures, Union Home Mortgage

Signature Sounds: An Interview With Jon Brennan & Sean Beeson – Part 1

April 13, 2022 by Jodi Krangle

“I think that the future of audio is one that’s customized, personalized, interactive, intelligent and dynamic, you know, instead of always treating audio as on and off, we need to treat it in a way that’s delivered to each person as a unique experience.” — Sean Beeson This episode features a rare two-for-one interview with a […]

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Filed Under: Audio Branding Tagged With: audio logo, Audio UX, Dynamic Audio, Interactive Audio, Jon Brennan, Sean Beeson, sonic branding, sonic logo, Sonic Signatures, sonic strategy

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