Jodi Krangle

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Jodi@VoiceoversAndVocals.com

video production

Audio Essentials with Filmmaker Kevin Elliot – Part 2

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“It’s the biggest misconception is that successful creatives lay back on their talent.”

Kevin Elliot

Matching Sound and Matching Audio

As our brand interprets a project, you start at the perspective of what’s the first thing that strikes your mind? Kevin looks for the video’s vibe and creates a complementary soundtrack that goes along with the footage and feel of the brand. For one specific project, Kevin started looking through soundtracks and found the most wonderful viola piece.

He prides himself in grabbing people’s hearts and drawing them in emotionally to the soundtrack and visuals created. Kevin splits the difference between what you would expect to hear in a piece and bringing it to Wewa Films’ interpretation of the piece, which builds his brand.

The Distinct Look to Wewa Film Production

“It’s incredibly hard to take the talent that you have and become excellent at doing it.” Kevin believes that art is what organically comes out of a person. However, the teacher wanted to analyze and determine why his filmmaking looked different from other filmmakers’ video productions. He found two reasons for the cinematic difference between his production and other videos:

  1. His partner is a wedding photographer, which taught her to be a ghost when shooting so she can capture those raw emotional moments. 
  2. She is a natural-born visual storyteller who knows how to put video clips in sequence

Making Everyday Work Look Like Magic

Kevin and his partner created a video for a local McDonald’s advertising their business. The client left a review that said, “You made our everyday work look like magic.” He enjoys taking everyday activities and creating beautiful art.

A sound design is needed whether you are shooting near a road or shooting a spectacular jet launch. “When you have a bold video, you’ll need to match your audio to compliment the visuals.” There are certain audio bites people expect to hear if you want to complete their experience. You want to make sure there isn’t any cognitive dissonance. If you don’t design the audio around the visuals, you can easily distract your audience.

Connect with Kevin Elliot via Wewa Film Production Studios https://wewafilms.com/

Like Wewa Film Studios, on Facebook https://www.facebook.com/wewafilms/  on Instagram https://www.instagram.com/wewafilms/ and connect with Wewa on LinkedIn https://www.linkedin.com/company/wafilms You can also chat with Kevin by tweeting with Wewa on Twitter https://twitter.com/wewafilms

Join me next week as we dive into Voice AI, its current and future applications, and Dr. Teri Fisher’s insight into how this technology will shape our future world.

In the meantime…

Get your complimentary mini e-book and learn how to create your personalized audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy. 

Do you need a voice talent for your next project? Visit my voice over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

Interview With Creative Director, Monte Bowden – Part 1

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Monte Bowden knows a thing or two about advertising and marketing. He studied Communications in college and then worked in a TV News station for years, rising in the ranks from intern to news director.  He also served as an adjunct professor in communications at his alma-mater.  Monte joined AMPERAGE as a communications strategist, leading PR efforts for agency clients. And with his well-rounded background in storytelling, video production and management, Monte has worked in a variety of roles there.  He currently serves as a Creative Director – and is someone I’ve had the absolute pleasure of working with for many years now.

In the first part of our conversation, we spoke about a lot of different things, such as:

  • How he developed his love of sound, starting with radio – and how it influenced the college he chose
  • How radio led to working at a TV news station, learning a lot about video, writing, producing and managing
  • How he started working with Amperage (hint: it had to do with a chance meeting in a grocery store!)
  • The differences and similarities between working in TV News and working at an Ad Agency
  • The use of wireless mics in the newsroom – and how that transformed the storytelling
  • How storytelling factors in to his work now
  • Emotional decision making
  • How sound might best be used in fundraising and in advertising to draw someone in
  • How everything works together – sound effects, good scripts and SILENCE
  • Where music fits in (and how it should be thought of early in the process rather than later!)
  • A case study about how he and his team came up with an ad for a hospital
  • How technology would change the development of a commercial like this
  • The story behind the NBC three note “audio branded” tone
  • How sound can be described in writing – and how much more effective that can make it
  • Designing sound for advertising

You can find more information on Monte and Amperage on their website at https://www.amperagemarketing.com and on Facebook at https://facebook.com/AmperageMarketing.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

 

My Interview With Clara Lehmann & Jonathan Lacocque of Coat Of Arms Post

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It was a true pleasure to talk with Clara and Jonathan about their creative process, how they work together as a creative couple and find time to figure out their work / life balance.

I’ve spoken about Lullaby Theories in a previous podcast but they’re also working on other projects such as Born In A Ballroom, titles for South by Southwest & videos for WebMD.  More information on what they’ve done in the past and what they’re currently working on can be found on their Coat Of Arms website.

I have no doubt they’ll continue to create stellar video work for both clients and themselves in the future.

I think you’ll find this conversation particularly inspiring if you’re a creative that’s pulled in a lot of different directions. Listening to how the two of them handle their busy lives and keep their critical inner voices from sabotaging them, was definitely helpful to hear.

Thanks for listening!

This episode was very skillfully made to sound beautiful by the talented Humberto Franco.

BIOS:

Clara Lehmann:
Clara wrote the award-winning documentary, A Perfect Soldier and co-directed and wrote the short-animated film, Death Loves Life. She’s directing & producing Lullaby Theories, an animated series that teaches kids about scientific theories and a feature length documentary called Born In A Ballroom. Clara works with clients like Google, Fox, Nickelodeon, The Onion and WebMD. She has three Excellence in Title Design nominations at South by Southwest, a gold and a silver Cannes Lion, and a Webby Nomination.

Jonathan Lacocque:
Jonathan has past experience at post studios, agencies, and broadcasting companies. His clients include PBS, Verizon, Jaguar Land Rover, Marriott, and Warner Brother Records. He produced & edited the award-winning film, A Perfect Soldier and continues to balance his commercial work with documentary and narrative filmmaking. He’s produced and edited multiple feature films and shorts / and continues to explore his passion for original stories with Coat of Arms’ Lullaby Theories series, and the documentary film, Born in a Ballroom. Past awards include an Emmy for editing, several Tellys, and multiple film festival awards.

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