Jodi Krangle

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audio brand

Interview with Co-founder and CXO of Audio UX, Eric Seay – Part 2

November 4, 2020 by Jodi Krangle

Jodi Krangle Voice Actor Co-Founder-And-CXO-Of-Audio-UX-Eric-Seay-part-2

This is the second part of my interview with Eric Seay. We dive into more about how audio varies for different brands. Eric also walks us through his entire process for creating an audio brand. This second part of our conversation is just as intriguing as the first and I can’t wait for you to […]

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Filed Under: Audio Branding Tagged With: audio brand, audio branding, audio branding evolution, audio experience, AudioUX, branding background, comfort sounds, generic sounds, location specific sounds, phases of development, premium sounds, psychoacoustics, universal sounds, user experience

How Can Audio Branding Help Your Podcast or Company? (Why Should You Care?)

April 22, 2020 by Jodi Krangle

How Can Audio Branding Help Your Podcast or Company? According to Harvard Business Review [4], Audio Branding is “the strategic use of sound … in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales.” So ultimately, think of it as a brand or podcast’s emotional short hand – […]

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Filed Under: Audio Branding, Marketing Tagged With: audio brand, audio branding, Cannes, earcon, Edleman, Intel, Mazda, sonic branding, taco bell, tone of voice

Interview with Brand & Marketing Motivator, Corey Dissin – Part 2

April 15, 2020 by Jodi Krangle

Jodi Krangle Voice Actor Brand-&-Marketing-Motivator,-Corey-Dissin-part-2

In the second part of my interview with Corey Dissin, we discussed the three elements to every spot and how to build a successful audio brand for audio talent. Corey and I also talked about: How a voice talent is not a voice talent (yes, that caught me off guard, too!) The difference between the […]

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Filed Under: Branding, Podcasting Tagged With: audio brand, audio content, audio talent, branding, podcasts, sales, social media, voice talent

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