Jodi Krangle

905 836 5444

Jodi@VoiceoversAndVocals.com

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Interview with Tal Florentin, Founder & CEO of Summurai – Part 2

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This is the 2nd part of my interview with Tal Florentin. In the first part of our interview, we discussed the background of Summurai and where businesses are starting to use more audio. In this second part, we switch our conversation to talk about other places where audio is being used so content can be relayed to its intended audience.

We discuss:

  • Audio being used to give instructions for things like pre-surgery
  • Using different audio for male versus female consumers
  • The struggle that comes up when working with businesses to use a less formal tone of voice
  • Asking what kind of shoes the company wants the voice actor to wear when speaking their script in order to determine the scale of casual to formal in their audio
  • It can be tricky to find the right voice to match the tone of the content
  • The need for their own unique platform to house the audio
  • When having both the written and audio versions of content makes the most sense
  • The first use of audio to relay content- the guided tour
  • The summarization of content and how it comes into play
  • The struggle of long audio versions of content (like an audiobook)
  • The benefits of microlearning
  • Using microlearning as a way to summarize content for someone the same way a friend might be able to if you were in person
  • Summaries of people’s expertise and how that helps
  • Using summies to help with the medical field for doctors to learn
  • Using summies to help the layman learn about concepts that are hard to understand if you’re not in that field
  • How hard it is to be natural on video, which makes it hard to connect with your audience
  • The similarity from video to audio and how hard it is to sound natural when doing voice acting
  • We connect better when we feel like we’re part of a conversation
  • Voice actors who have done in person acting sometimes struggle and will overdo it
  • Personal voice versus professional voice
  • Opting in to using the voice memo app because it sounds more natural
  • Natural communication sounds like people just saying what they need to say
  • More info on Summurai

 

If you want to find out more info about Tal or Summurai, visit:

Website: www.summurai.com 

Downloadable PDF: www.summurai.com/ebook

Audio version of the PDF: http://summur.ai/dTEDG

 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

 

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

 

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Interview with Tal Florentin, Founder & CEO of Summurai – Part 1

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In this interview, I have the pleasure of speaking with Tal Florentin. He’s in the UX space and has spent the last decade working to enhance UX using audio in the Israeli market. He’s done some monumental things in the UX world, including creating the Israeli UX certification program. After realizing that audio is the future and bound to be bigger than video, he founded Summurai which allows companies to create audio branded channels for a variety of different reasons. You’ll find some great information about how to elevate your business with audio in this interview!

We discuss:

  • What life looks like for Tal in Israel with COVID
  • Our hopeful look at the future without COVID
  • Tal’s background in software engineering which led him to design
  • The big things that popped up for Tal when he was working in design and doing research
  • The mass amount of content that is now available and how to even start consuming it all
  • Tal’s lean toward audio to enhance and make for a better customer experience
  • Optimizing our time and what we’re doing each activity
  • Using audio to fill badly used time
  • The difference between where video is going from here and where audio is going
  • Working with companies to figure out how they want to use audio
  • The uncharted territory of audio
  • When first starting Summurai, trying to eliminate the human element
  • Creating shorter pieces of audio- under 3 minutes
  • Where the name Summurai came from
  • Tal’s process for creating audio
  • Some of the different things they’ve tried in Summurai
  • Trying to make things sound conversational and when that’s not actually the goal
  • Taking written content and creating audio content from that
  • Tal’s experience working with LG and creating audio versions of training kits
  • Pulling in story telling to the different audio pieces
  • Moving ourselves away from technology with audio
  • The benefits to moving away from technology

 

If you want to find out more about Tal or Summurai, you can visit:

Website: www.summurai.com 

Downloadable PDF: www.summurai.com/ebook

Audio version of the PDF: http://summur.ai/dTEDG

 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

 

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

 

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Interview with Brand & Marketing Motivator, Corey Dissin – Part 2

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In the second part of my interview with Corey Dissin, we discussed the three elements to every spot and how to build a successful audio brand for audio talent.

Corey and I also talked about:

  • How a voice talent is not a voice talent (yes, that caught me off guard, too!)
  • The difference between the types of voices that would be used in, for example, a horror movie trailer versus those that would be used in a Disney movie trailer
  • The demand for audio content and how podcasting has risen in popularity
  • What Rudy Gaskins meant when he said, “Branding is both a noun and a verb.”
  • How, for most voice talent, there’s more to the brand than just their voice
  • The only difference between social media, broadcast television, a movie theater, the radio, and a streaming service
  • How reading copy is a skill for voice talent—not their profession
  • Why some people need to fire themselves
  • Some of the topics Corey covers in his Go Get It podcast and One More Round podcast
  • How social media is like being Pete Rose and George Foreman
  • The importance of making 99 enemies in sales
  • The long shelf life of podcasts and other aspects that make podcasting so powerful 
  • What Corey has been up to lately and the feedback he’s gotten so far

You can find more on Corey Dissin at http://www.coreydissin.com . You can also find his Go Get It podcast at https://coreydissin.com/podcast and his One More Round podcast at https://coreydissin.com/one-more-round .

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?