Silence, Sound & Emotion – The Hidden Power of Audio: A Conversation with Karsten Kjems – Part 2 “The brief was ‘we want to sell some more train tickets to Germany, where you can go to Berlin for a techno party, you can go to Hamburg for the opera, have a famous opera in Hamburg, […]
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Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2
Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2 “If it’s stock music, unless you’re paying, like, some libraries have exclusivity, but most of them don’t. So that’s what I always say to clients, like stock music. You might hear that Joe’s ice cream shop also has the same […]
Elevating Brands Through Podcasting: A Conversation with Traci DeForge – Part 2
“It’s got to look good, sound good, look good if it is video, but it’s got to sound good, good quality audio, good editing, and it’s got to have enough interesting information that people want to talk about what they heard or they have a pivotal moment or an a-ha or it changes their life. […]
The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur – Part 1
The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur – Part 1 “I think, right now, I’ve noticed kind of two opposite trends. I don’t know if they’re opposite, but they’re very, very different. On one hand, I feel like my clients, my clients, they want to talk to their audiences […]
Sounding Your Best as a Podcast Guest
🎤Download my Sounding Your Best as a Podcast Guest worksheet here!🎤 After fifteen years in the voiceover industry, almost three years of hosting the Audio Branding podcast where I talk about the power of sound, and having been a guest on a number of podcasts myself, I’ve learned a thing or two about creating quality […]
Listening On The Go
How are you listening to this podcast right now? Maybe you’re sitting at your computer or hearing it on a smart speaker, which probably means that you’re listening with one app while keeping busy with a few other things. You might also be using a tablet or an MP3 player, which lets you stay on […]