Jodi Krangle

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Advertising At Cannes? You Bet!

June 17, 2019 by Jodi Krangle

AdvertisingAtCannes-Spoken-JodiKrangle
https://voiceoversandvocals.com/wp-content/uploads/2019/06/AdvertisingAtCannes-Spoken-JodiKrangle.mp3

Catching the attention of an increasingly distracted audience, is … well… really hard.  We’re being inundated with advertising from all sides.  Interspersing them in online videos, the obvious television and radio commercials, and of course, product placement in our movies and television shows, are all methods that have been done in the past.  They continue to be used, though to varying degrees of effect.  Stunts are rare, and sometimes backfire.  But when they work?  That is advertising gold.

Edelman is particularly good at cutting through the noise.  This isn’t a surprise or anything.  They’ve been in business since 1952, after all.  And as a global communications firm that partners with some of the biggest businesses out there, they’ve learned a thing or two.

Their campaign to introduce Taco Bell in the UK, is being featured in the Cannes Film Festival this week – and I can definitely see why.  This is clever advertising at its finest.  But not only is it good advertising – it creatively uses the environment where it’s being presented – namely, the fact that Big Ben is silent for a while.  So who else can provide a worthy bell?  I’ll give you three guesses – and the first two don’t count.

Here’s the video (and though I don’t know the voice actor that was used, he does a stellar job!):

  • Jodi Krangle Voice Actor Stein-Mart-Commercial-Voiceover
    Stein Mart Commercial Voiceover

    I LOVE Stein Mart.  I've been a fan since I started visiting my friend Mary…

  • Jodi Krangle Voice Actor Shiny-New-Commercial-Demo
    Shiny New Commercial Demo

    J. Michael Collins is a talented and hugely successful voice actor - but he's also…

  • Jodi Krangle Voice Actor Shoppers-Drug-Mart-Commercial-Voice-Over
    Shoppers Drug Mart Commercial Voice Over

    Anthems are a lot of fun to do.  This Shoppers Drug Mart voice over commercial…

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Filed Under: Commercial, Marketing Tagged With: advertising, big ben, commercial, edelman, fast food, taco bell, uk advertising, voice over

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