How Can Audio Branding Help Your Podcast or Company? According to Harvard Business Review , Audio Branding is “the strategic use of sound … in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales.” So ultimately, think of it as a brand or podcast’s emotional short hand – […]
Advertising At Cannes? You Bet!
Catching the attention of an increasingly distracted audience, is … well… really hard. We’re being inundated with advertising from all sides. Interspersing them in online videos, the obvious television and radio commercials, and of course, product placement in our movies and television shows, are all methods that have been done in the past. They continue […]