These guys are so much fun that it probably wouldn’t matter what they were talking about.  I’d still love watching their informative videos. (Full disclosure, I’ve been an Atomic member in the past.)  As it happens though, they tend to pick really timely and interesting business-related topics – mostly having to do with creating content, increasing your reach online and improving your conversions.   They just do it in such a fun way that I find it somewhat … mesmerizing.

Their latest video is about whether or not you need to choose a niche.  If you’re just starting out with your business, the idea of that can be pretty daunting.  But their advice is to not sweat it.  They would prefer that you choose two things to start with: your differentiator and a clear focus on how you’re going to grow your business.  These two things, they suggest, are enough without choosing a niche.  The niche can come later.  Does having one make things a lot easier?  It definitely does.  But they rightly point out that the quest for a niche can paralyze people and keep them from getting on with things.  All in all, it’s a wonderfully encouraging video and is really entertaining to watch – just like ALL their videos.

I’ve linked to their latest one here, but if you’d like to see more, they have an outstanding YouTube channel that you can check out, and a website of their own, where they help small businesses and entrepreneurs grow.  I adore these guys.  And if you give them a chance, I think you will too.