Engaging Listeners with Creative Audio Strategies “I really believe in developing the power of an audio brand as the Nike swoosh, as the Amazon arrow smile. Your audio brand should be as recognizable to your personal brand, to your business brand, however you’re leveraging your audio platform. It should be as good a quality, and […]
content creation
Audio Dramas and Accessibility: A Conversation with Micah Thomas – Part 1
Audio Dramas and Accessibility: A Conversation with Micah Thomas – Part 1 “Early on in that we noticed that there are so many people in the blind and visually impaired community that are underrepresented in the respect of entertainment, both as an entertainer and as the consumer. The only products they have are descriptive videos […]
In the Clubhouse: Sound in Social Media – Part 2
In the Clubhouse: The Power of Sound in Social Media – Part 2 “Social media, if you want to be on all of the places, it’s a best practice to have your voice be represented in those places. But, also, the content is representative for that place. People go to Instagram with an expectation, they […]
In the Clubhouse: Sound in Social Media – Part 1
In the Clubhouse: Sound in Social Media – Part 1 “People either have a vision of a Utopian wonderland out there, that we’re going to create all this amazing stuff with AI, or, on the flip side, everybody thinks it’s going to be a dystopian wasteland when we start using AI, and everybody’s going to […]
Why Podcast Sound Quality Matters and How to Improve Yours: A Conversation with Chris Stone – Part 1
Why Podcast Sound Quality Matters and How to Improve Yours: A Conversation with Chris Stone – Part 1 “An intro video needs to let people know, ‘Hey, this is who the show’s for, and this is what you’re about to see, what you’re about to witness.’ And that audio is a huge component of it. […]
Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur – Part 2
Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur – Part 2 “I think sound has this ability. We talked about meaning, we talked about engagement, we talked about flexibility, versatility… but I feel like people are used to visual communication. They understand that there’s logo, animation and everything is like the sign, […]