• Skip to main content
  • Skip to primary sidebar

Jodi Krangle

  • Home
  • About
  • Demos
    • 6 Second Ad
    • Commercial
    • Corporate Narration
    • Podcast Intros & Outros
    • Automotive Demo
    • Explainer/Web
    • TV (In Show) Narration
    • Political
    • Healthcare
    • Resorts/Spas
    • Casino/Gaming
    • Charities/Non Profits
  • Vocals
  • Testimonials
  • Blog
  • Podcast
  • Contact
    • Request a quote
    • Book Your Project

905 836 5444

Jodi@VoiceoversAndVocals.com

copywriting

Interview With Marketing Upheaval Expert, Rudy Fernandez – Part 1

June 10, 2020 by Jodi Krangle

Rudy Fernandez is the founder of Creative Outhouse, a creative marketing agency that specializes in launching brands, and is the host of the Marketing Upheaval podcast. His knowledge of and experience in the science of behavior change helps his clients communicate their deeper purpose, win more fans, and strengthen their brands. Though some clients have put projects on pause, Rudy has still stayed busy with client work during the COVID-19 shutdowns. (We recorded this episode in the midst of the social distancing mandates.) Rudy is currently working on two brand launches for clients in the utilities industry and is tackling a few projects that have been on the back burner.

In the first part of our conversation, Rudy and I discussed his background in journalism and how he got into the advertising industry. We also spoke about:

  • How Rudy started Radio Outhouse in 2001
  • Why Rudy chose not to phase out of radio writing and what that has allowed him to do throughout his career
  • What exactly behavior change marketing is and how companies utilize it
  • The work that Rudy’s company does in addition to radio campaigns
  • The company’s name change from Radio Outhouse to Creative Outhouse
  • Rudy’s work producing mini podcasts for physicians to utilize with their patients
  • Why Rudy started his podcast and what it has morphed into
  • How Creative Outhouse helps clients take their consumers from learning about their product/service to becoming raving fans
  • How copy is written for the ear as opposed to just being written in general
  • How a junior copywriter at Podfest went from being incredibly shy to a highly skilled performer, podcaster, and writer
  • The importance of having only one thought in a line in radio as well as reading out loud when writing audio

You can find more information on Rudy on his company’s website https://creativeouthouse.com and can listen to his podcast at https://creativeouthouse.com/podcast.

You can also find Rudy and Creative Outhouse on the following social platforms:

  • Rudy’s personal profile on LinkedIn: https://www.linkedin.com/in/rudyfernandez-ecd
  • Creative Outhouse on LinkedIn: https://www.linkedin.com/company/creative-outhouse
  • Creative Outhouse on Twitter: https://twitter.com/CreativeOuthous
  • Creative Outhouse on Facebook: https://www.facebook.com/CreativeOuthouse
  • Creative Outhouse on Instagram: https://www.instagram.com/creative_outhouse

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Filed Under: Audio Branding, Branding, Marketing Tagged With: behavior change marketing, copywriting, Coronavirus, COVID-19, Creative Outhouse, podcasts, radio campaigns, Radio Outhouse, radio writing

Primary Sidebar

SUBSCRIBE TO PODCAST
BLOG

If you need help…

If you're needing other voices, feel free to email me with your requirements. I'll speak with people I know to be extremely talented, reliable and quick and will either get back to you myself or have them contact you directly (whichever you prefer).

Categories

Archives

  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • December 2018
  • March 2018
  • December 2017
  • October 2017
  • August 2017
  • July 2017
  • May 2017
  • May 2016
  • April 2016

6 Second Ad
Commercial
Corporate Narration
Casino / Gaming

Automotive
TV Narration
Political
Explainer / Web

Healthcare
Resorts and Spas
Charities / Non Profits

Blog
Vocals

©2021 Jodi Krangle // Voice Over Site by Voice Actor Websites Privacy Policy

  • Home
  • About
  • Demos
  • Testimonials
  • Contact