Jodi Krangle

905 836 5444

Jodi@VoiceoversAndVocals.com

Coronavirus

Interview with Podcast Producer & Storyteller, Elaine Appleton Grant- Part 1

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Elaine Appleton Grant is a writer, podcast producer, and public speaker. She co-founded Podcast Allies, LLC- a podcast consultancy and production studio out of Colorado. She has hosted programs in both Boston and Colorado on WBUR in Boston and Colorado Public Radio and appeared on National Public Radio. She currently produces two podcasts- Business Wars Daily and One More Shot. If you’re interested in the world of podcasting, this interview is for you!

In the first part of the interview, we discuss:

  • How she got into podcast production
  • Elaine’s take on whether or not now is the right time to start a podcast
  • The part podcasts can play in communicating with your audience
  • My reasoning for recording my podcasts ahead of time and Elaine’s take
  • How the Corona Virus has affected the way Elaine has had to shift her own podcast
  • The importance of quality in any audio you put out there
  • Finding the why of creating and promoting your podcast and Elaine’s take on what makes a good podcast
  • Elaine’s planning process and what you need before you launch your podcast
  • What’s involved with interviewing guests on your podcast 

To find out more about Elaine Appleton Grant, you can find her most easily on LinkedIn (https://www.linkedin.com/in/appletongrant/). If you’re interested in her services, you can find out more information at www.podcastallies.com. She also has a Kickstart your podcast worksheet that you can find here: www.podcastallies.com/audiobranding 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Interview With Producer And Voice Director, Jeff Howell – Part 2

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Here’s part two of my interview with producer and voice director, Jeff Howell. We talked about what specifically ad agencies are considering when choosing talent for a voiceover gig and the most important thing that will influence their decision.

We also discussed:

  • How the dubbing work Jeff does has been affected by the COVID-19 shutdowns (during which time we recorded this episode)
  • Why historically, dubbing has had a bad rap
  • The difference in how people are receiving programming these days
  • How Jeff chooses talent for dubbing
  • How Jeff brings reality to a dubbing performance
  • Why great actors often miss the mark and blow their voiceover auditions 
  • How sound and audio have historically been on the back burner while the visual has been stressed more
  • Why it doesn’t work when TV spots are pulled and run as radio spots
  • How Jeff gets emotional performances from voice actors
  • What has changed with promos during the COVID-19 shutdowns
  • The PSA project Jeff is currently working on
  • What else Jeff has going on right now

To learn more about Jeff and his work, you can visit http://www.jeffhowellvo.com or email him at jeff@jeffhowellvo.com to connect.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview With Producer And Voice Director, Jeff Howell – Part 1

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Jeff Howell launched his voiceover industry career as an agent at Abrams-Rubaloff and Lawrence then crossed over to the creative side as a casting director / radio producer at Bert Berdis and Company. Later, he was hired as the VP of Production at World Wide Wadio. He has produced radio commercials and network radio TV promos, served as a post-production supervisor and director, directed narration, and more. He now runs his own company producing and directing all things voiceover. He teaches voiceover acting at schools, facilitates workshops, and does private coaching for voiceover talent.

In part one of my conversation with Jeff, we spoke about how he got started in the industry, as well as:

  • How things are going for him in the midst of the COVID-19 shutdowns (during which time we recorded this episode)
  • Why Jeff shifted from theater to television, radio, and film while in school
  • What roles Jeff had in voiceover at Abrams-Rubaloff and Lawrence
  • Why Jeff decided to change jobs in order to work as a casting director at Bert Berdis and Company
  • Working for World Wide Wadio
  • How Jeff started his own company
  • Casting talent to do dubbing work for Netflix
  • What Jeff loves about interacting with voiceover talent
  • The trends and transitions Jeff has seen throughout his years in the industry
  • Why now is a wonderful time for actors to get into voiceover
  • The increasing amount of diversity in voiceover talent
  • How Jeff finds talent for voiceover jobs and supports them during auditions and reads
  • The negative side of the advancements in technology for voiceover
  • The benefits that technology is providing during the COVID-19 restrictions

You can find more information on Jeff Howel at his website http://www.jeffhowellvo.com, or you can email him at jeff@jeffhowellvo.com to connect.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview With Marketing Upheaval Expert, Rudy Fernandez – Part 2

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Here’s the second part of my interview with marketing upheaval expert Rudy Fernandez.  We talked about how he directs voice talent while in a session and the most important thing to consider when doing so.

We also spoke about things like: 

  • How Rudy self-admittedly tends to overdirect and how he navigates that with the voice talent he works with
  • The importance of always keeping voice talent involved in the creative process
  • The difference between character reads and announcer reads
  • How to ensure that the right voice talent is selected for a brand
  • The importance of brands having multiple touch points for their audiences
  • How companies are still utilizing radio advertising to this day
  • The work Rudy’s company is doing with The University of Alabama College of Continuing Studies
  • How audio can connect with audiences in ways other media cannot
  • The use of earcons and how they serve as an audio logo of sorts
  • What Rudy is working on during the Coronavirus shutdown (during which time we recorded this episode)
  • What Rudy’s daughter, a voice talent, is up to right now and the work she does in L.A.
  • A little bit about what I’ve been up to during the shutdown (only because Rudy asked!) 😄

You can check out more about Rudy and Creative Outhouse on the company’s website https://creativeouthouse.com and can listen to his podcast at https://creativeouthouse.com/podcast.

You can also find Rudy and Creative Outhouse on the following social platforms:

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview With Marketing Upheaval Expert, Rudy Fernandez – Part 1

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Rudy Fernandez is the founder of Creative Outhouse, a creative marketing agency that specializes in launching brands, and is the host of the Marketing Upheaval podcast. His knowledge of and experience in the science of behavior change helps his clients communicate their deeper purpose, win more fans, and strengthen their brands. Though some clients have put projects on pause, Rudy has still stayed busy with client work during the COVID-19 shutdowns. (We recorded this episode in the midst of the social distancing mandates.) Rudy is currently working on two brand launches for clients in the utilities industry and is tackling a few projects that have been on the back burner.

In the first part of our conversation, Rudy and I discussed his background in journalism and how he got into the advertising industry. We also spoke about:

  • How Rudy started Radio Outhouse in 2001
  • Why Rudy chose not to phase out of radio writing and what that has allowed him to do throughout his career
  • What exactly behavior change marketing is and how companies utilize it
  • The work that Rudy’s company does in addition to radio campaigns
  • The company’s name change from Radio Outhouse to Creative Outhouse
  • Rudy’s work producing mini podcasts for physicians to utilize with their patients
  • Why Rudy started his podcast and what it has morphed into
  • How Creative Outhouse helps clients take their consumers from learning about their product/service to becoming raving fans
  • How copy is written for the ear as opposed to just being written in general
  • How a junior copywriter at Podfest went from being incredibly shy to a highly skilled performer, podcaster, and writer
  • The importance of having only one thought in a line in radio as well as reading out loud when writing audio

You can find more information on Rudy on his company’s website https://creativeouthouse.com and can listen to his podcast at https://creativeouthouse.com/podcast.

You can also find Rudy and Creative Outhouse on the following social platforms:

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?