audio

Audio Essentials with Filmmaker Kevin Elliot – Part 2

July 21, 2021 by Jodi Krangle

“It’s the biggest misconception is that successful creatives lay back on their talent.”

Kevin Elliot

Matching Sound and Matching Audio

As our brand interprets a project, you start at the perspective of what’s the first thing that strikes your mind? Kevin looks for the video’s vibe and creates a complementary soundtrack that goes along with the footage and feel of the brand. For one specific project, Kevin started looking through soundtracks and found the most wonderful viola piece.

He prides himself in grabbing people’s hearts and drawing them in emotionally to the soundtrack and visuals created. Kevin splits the difference between what you would expect to hear in a piece and bringing it to Wewa Films’ interpretation of the piece, which builds his brand.

The Distinct Look to Wewa Film Production

“It’s incredibly hard to take the talent that you have and become excellent at doing it.” Kevin believes that art is what organically comes out of a person. However, the teacher wanted to analyze and determine why his filmmaking looked different from other filmmakers’ video productions. He found two reasons for the cinematic difference between his production and other videos:

His partner is a wedding photographer, which taught her to be a ghost when shooting so she can capture those raw emotional moments.
She is a natural-born visual storyteller who knows how to put video clips in sequence

Making Everyday Work Look Like Magic

Kevin and his partner created a video for a local McDonald’s advertising their business. The client left a review that said, “You made our everyday work look like magic.” He enjoys taking everyday activities and creating beautiful art.

A sound design is needed whether you are shooting near a road or shooting a spectacular jet launch. “When you have a bold video, you’ll need to match your audio to compliment the visuals.” There are certain audio bites people expect to hear if you want to complete their experience. You want to make sure there isn’t any cognitive dissonance. If you don’t design the audio around the visuals, you can easily distract your audience.

Connect with Kevin Elliot via Wewa Film Production Studios https://wewafilms.com/

Like Wewa Film Studios, on Facebook https://www.facebook.com/wewafilms/ on Instagram https://www.instagram.com/wewafilms/ and connect with Wewa on LinkedIn https://www.linkedin.com/company/wafilms You can also chat with Kevin by tweeting with Wewa on Twitter https://twitter.com/wewafilms

Join me next week as we dive into Voice AI, its current and future applications, and Dr. Teri Fisher’s insight into how this technology will shape our future world.

In the meantime…

Get your complimentary mini e-book and learn how to create your personalized audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Do you need a voice talent for your next project? Visit my voice over website to find out more about how my voice can help you with your audio brand. You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

Audio Essentials with Filmmaker Kevin Elliot – Part 1

July 14, 2021 by Jodi Krangle

“Music has been a part of my life for my whole life and I didn’t realize that most kids don’t grow up with that kind of music exposure.”

Kevin Elliot

Filmmakers who understand sound and why sound is essential to their production are a favorite topic on the Audio Branding Podcast. I’m excited to introduce the co-founder and lead producer for Wewa Films, a company specializing in heartfelt, cinematic video stories. In addition to being co-founder of Wewa Films, he’s also a college professor, teaching public relations writing, persuasion, and public speaking at Florida State University. He’s produced videos nationwide for high-profile clients, including McDonald’s, the Federal Highway Administration, Florida’s Great Northwest, and the Children’s Advocacy Center. In addition to video, Kevin also creates written content and has published articles for The Washington Post, Desktop Documentaries, Business Energy Magazine, and Public Roads.

Why Audio is as Essential as Visuals in Filmmaking

“The audio is easily, equally as important as the video in filmmaking,” says Kevin. His earliest memories of sound made a strong impression on him as a child, listening to his dad’s sermons.

His father was a minister in the Air Force, better known as a Chaplain, and he remembers hearing his father “professionally speaking once a week” during his sermons. While his dad was talking, his words would be backed up by music. Whether it was the choir or instrumentals, he remembers having exposure to many different sounds. “The overlay and interplay of voice gives certain effects to the sound and it was fascinating.”

Raised as a “Music Kid”

Starting piano lessons at the age of eight, Kevin added learning to play music to his music appreciation repertoire. After piano, he practiced music in his school band starting in middle school and started college on a music scholarship from high school.

How Teaching Compliments His Audio Work

Kevin never expected his teaching background would complement his audio work, but he found out that his teaching background gave him incredible instructional skills that his students appreciated. He discovered that his way of teaching was very effective and resulted in a better production.

Connect with Kevin Elliot via Wewa Film Production Studios https://wewafilms.com/

Join me next week for Part II of my interview with Kevin Elliot where we’ll continue our conversation about audio as an essential part of video production.

In the meantime…

Get your complimentary mini e-book and learn how to create your personalized audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Please leave the Audio Branding Podcast a review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

Interview with Sonic Branding Strategist & CEO of Pirate Group Inc., Tom Eymundson – Part 2

May 12, 2021 by Jodi Krangle

This is the second part of my interview with Tom Eymundson. This part dives in deeper to the bigger necessity of having an audio brand. This audio brand is the connective tissue to your customers. Tom really lays out for us how important an audio brand is as we move into this next decade.

We discuss:

The brands Tom has worked with that really stuck out to him
His big brand collaborations- Koodo, Porter Airlines
The way that Porter Airlines has used a champagne flute ping in their audio branding
The piece of jazz Porter Airlines acquired and where Porter plays their sonic branding (on commercials and when you get on their airplanes)
Cobranding with different pieces of audio
The difference between sonic branding and a piece of music
The danger of leveraging someone else’s music to tap into an emotional connection with your audience
Branding being an even more important piece of business as more startups are being created
How businesses are being judged on their audio branding now more than ever
The NEED for connecting with your customers as a business
Brands creating their own mix tapes to connect with their customers
Sound as a key component to expressing the quality of your brand
The upcoming need of becoming more and more sound proficient as a brand
How one company is using dynamic music in a phone app
Mastercard’s new audio soundscape and adding in a sound for your transactions online
Moving toward having companies create transactional sounds and partnerships between companies
The time it takes for something in audio to become memorable
Tom’s current project – doing phase 3 of testing with a lottery company
All the backend that has to happen for audio branding to be done well
The cost of creating a really great audio brand
Using a piece of music versus a human voice
Marketing and explaining to companies how important an audio brand can be
The longevity of an audio brand
McDonald’s success with their audio brand
How audio branding is your handshake on the way out the door

If you want to find more information about Pirate Group Inc, you can find them:

On their website: www.piratetoronto.com

On Facebook: https://www.facebook.com/piratetoronto

On Instagram: www.instagram.com/pirate_toronto

On LinkedIn: https://www.linkedin.com/company/pirate-radio-&-television/

On Twitter: https://twitter.com/piratetoronto

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding. And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Interview with Audio Producer & Voice Talent, Macha Gruber – Part 2

November 25, 2020 by Jodi Krangle

I continue my conversation with Macha Gruber. In this second half of the interview, we discuss everything from advertising to diversity in voice acting to COVID to the Keto diet. This part of our interview is even better than the first part!

Tune in to hear Macha and I discuss:

The importance of imaging for radio and how the voice actor becomes part of the brand
How voices have changed
The increase of female voices on voice overs
The increase of diverse voices on voice overs
Not being in competition with voice actors
How Macha and I are both looking forward to hearing more diverse voices in areas that aren’t only meant specifically for diverse voices
The changing dynamics of diversity in general
What Macha is currently doing
Family dynamics in this quarantine era
How COVID has affected my singing gigs
What COVID really looks like in the US versus what’s being shown on TV (no one really knows!)
What COVID has done to advertising and audio that’s needed
How major tragedy effects the audio in general
The comeback of humor in advertising
The humor that’s coming back to advertising from this current situation
The balance between being crude and being humorous
Keeping anger out of advertising
The death of the sexy read
The birth of sophistication with a woman’s voice
Her true love of coaching and hopefully being able to come back to it
The love of being on a team and loving the work she does with her coaching clients
Her undertaking of Keto in COVID
Finding Keto goodies at the store

If you’d like to get in contact with Macha Gruber, you can find her:
Website: www. machacreative.com
Instagram: www.instagram.com/machacreative or www.instagram.com/machagruber
Facebook: https://www.facebook.com/missmacha

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Interview with Editor & Producer, Carrie Caulfield Arick – Part 1

September 16, 2020 by Jodi Krangle

My next guest is the founder of YaYa Podcasting which empowers podcasters and podcasting professionals to create meaningful impact by providing production services, coaching and training. She’s the host of Just Podcasting, a seasonal show exploring podcasting life and culture and co-host of Podcast Editors Mastermind for those in the business of podcast post-production. She’s co-founder of the female podcast producers and editors community, Just Busters, which helps empower women in new media through networking, mentorship, advocacy and monthly trainings. I’m super pleased to be talking with Carrie Caulfield Arick – and I know this discussion will have a lot of useful information in it – especially for those of you who already have or are starting a podcast of your own! So pay attention! You might just learn a thing or two.

In this episode, Carrie and I discuss:

How COVID has shifted her business
What has happened to podcasting since COVID has hit
How podcasting looks in different countries and cultures
What led her to podcasting and audio
Her first podcast love
Her first podcast and the pains of getting started
Starting her podcast consulting business
Growing her podcast consulting business
What she’s learned from growing her business and team
What she loves the most about podcasts
Carrie’s advice to keep people engaged in your podcast
Carrie’s take on audio branding for podcasts
How she works with her podcast clients
Questions to ask yourself when picking the music/audio for your podcast
Answering the question: how long should my podcast be?

If you want to get in contact with Carrie, you can find her at www.yayapodcasting.com. She can also be found on social media on Facebook at www.facebook.com/yayapodcasting/ or on Instagram at www.instagram.com/carriearick/.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Interview With Producer And Voice Director, Jeff Howell – Part 2

August 12, 2020 by Jodi Krangle

Here’s part two of my interview with producer and voice director, Jeff Howell. We talked about what specifically ad agencies are considering when choosing talent for a voiceover gig and the most important thing that will influence their decision.

We also discussed:

How the dubbing work Jeff does has been affected by the COVID-19 shutdowns (during which time we recorded this episode)
Why historically, dubbing has had a bad rap
The difference in how people are receiving programming these days
How Jeff chooses talent for dubbing
How Jeff brings reality to a dubbing performance
Why great actors often miss the mark and blow their voiceover auditions
How sound and audio have historically been on the back burner while the visual has been stressed more
Why it doesn’t work when TV spots are pulled and run as radio spots
How Jeff gets emotional performances from voice actors
What has changed with promos during the COVID-19 shutdowns
The PSA project Jeff is currently working on
What else Jeff has going on right now

To learn more about Jeff and his work, you can visit http://www.jeffhowellvo.com or email him at jeff@jeffhowellvo.com to connect.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Jodi Krangle

Audio Essentials with Filmmaker Kevin Elliot – Part 2

Audio Essentials with Filmmaker Kevin Elliot – Part 1

Interview with Sonic Branding Strategist & CEO of Pirate Group Inc., Tom Eymundson – Part 2

Interview with Audio Producer & Voice Talent, Macha Gruber – Part 2

Interview with Editor & Producer, Carrie Caulfield Arick – Part 1

Interview With Producer And Voice Director, Jeff Howell – Part 2

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