Jodi Krangle

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Hidden Gem

Finding the Fix: An Interview with Aaron Matthews – Part 2

June 29, 2022 by Jodi Krangle

“It’s about doing something that’s relevant to that brand that makes people, you know, have intrigue and then go either search for it or find out more information.” — Aaron Matthews   This episode’s the second half of my interview with audio branding expert and creative director Aaron Matthews as we talk about how Creative […]

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Filed Under: Audio Branding Tagged With: 3D Audio, Aaron Matthews, audio advertising, audio branding, Creative Fix, digital audio, Hidden Gem, Jodi Krangle, radio advertising, sonic identity

Finding the Fix: An Interview with Aaron Matthews – Part 1

June 22, 2022 by Jodi Krangle

“Production companies make these amazing videos and then go ‘oh, we need to think about some music and stuff,’ and it sort of like becomes a bit of a rush. But actually, when you think about it at the same time as pre-production and you start planning out how the sound’s going to work with […]

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Filed Under: Audio Branding Tagged With: 3D Audio, Aaron Matthews, audio advertising, audio branding, Creative Fix, digital audio, Hidden Gem, Jodi Krangle, radio advertising, sonic identity

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