Jodi Krangle

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sonic identity

Sonic Branding Evolved: A Conversation with Uli Reese – Part 2

January 11, 2023 by Jodi Krangle

“We always start at the same place, you know, we do not throw color against the wall. Meaning it’s a non-execution-driven process. Execution-driven is ‘let’s get the ten best music companies in the world and then each produces a sonic logo, and then we’ll pick one and then implement that globally, and then we’re done, […]

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Filed Under: Audio Branding Tagged With: 101 Great Minds, Amp Sound Branding, amplify, audio branding, mastercard, podcasting, sonic branding, Sonic DNA, sonic identity, Uli Reese

Sonic Branding Evolved: A Conversation with Uli Reese – Part 1

January 4, 2023 by Jodi Krangle

“And what’s interesting is the agency usually comes back and says ‘this is amazing, how did you… this sounds, like, better than our music productions! This is, like, so authentic! This has grip! This seems like the Beatles in the garage!’ And I said ‘that’s what every agency guy wants.’ They want to find the […]

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Filed Under: Audio Branding Tagged With: 101 Great Minds, Amp Sound Branding, amplify, audio branding, mastercard, podcasting, sonic branding, Sonic DNA, sonic identity, Uli Reese

Audio Logos: An Interview with Dr. David Allan – Part 1

July 13, 2022 by Jodi Krangle

“It certainly adds another sense to sight, you know, and most of the people that I talk to, you can see a logo, but sound really helps you to feel a logo.” — Dr. David Allan   My next guest is a professor of marketing at Saint Joseph’s University in Philadelphia, Pennsylvania. He has a […]

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Filed Under: Audio Branding Tagged With: audio branding, David Allan, Hit Play, Marketing Musicology, Musical Logos, sonic identity, sonic logo, Super Sonic Logos, The NFT PhD, This Note's for You

Finding the Fix: An Interview with Aaron Matthews – Part 2

June 29, 2022 by Jodi Krangle

“It’s about doing something that’s relevant to that brand that makes people, you know, have intrigue and then go either search for it or find out more information.” — Aaron Matthews   This episode’s the second half of my interview with audio branding expert and creative director Aaron Matthews as we talk about how Creative […]

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Filed Under: Audio Branding Tagged With: 3D Audio, Aaron Matthews, audio advertising, audio branding, Creative Fix, digital audio, Hidden Gem, Jodi Krangle, radio advertising, sonic identity

Finding the Fix: An Interview with Aaron Matthews – Part 1

June 22, 2022 by Jodi Krangle

“Production companies make these amazing videos and then go ‘oh, we need to think about some music and stuff,’ and it sort of like becomes a bit of a rush. But actually, when you think about it at the same time as pre-production and you start planning out how the sound’s going to work with […]

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Filed Under: Audio Branding Tagged With: 3D Audio, Aaron Matthews, audio advertising, audio branding, Creative Fix, digital audio, Hidden Gem, Jodi Krangle, radio advertising, sonic identity

Musical Alchemy: An Interview with Eric Singer – Part 2

June 1, 2022 by Jodi Krangle

“One of the wonderful things about music is that it’s by and large pretty universal, you know, when almost any culture will perceive a minor chord as something that feels sad. Even my 4-year-old son can identify that as ‘oh that’s sad.’ But there are more subtleties too, you know, and that may affect instrument […]

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Filed Under: Audio Branding Tagged With: Audio Alchemy, audio branding, audio production, Coupe Studios, Eric Singer, music composition, podcasting, sonic branding, sonic identity, sound design

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