“It’s about doing something that’s relevant to that brand that makes people, you know, have intrigue and then go either search for it or find out more information.” — Aaron Matthews This episode’s the second half of my interview with audio branding expert and creative director Aaron Matthews as we talk about how Creative […]
Jodi Krangle
Finding the Fix: An Interview with Aaron Matthews – Part 1
“Production companies make these amazing videos and then go ‘oh, we need to think about some music and stuff,’ and it sort of like becomes a bit of a rush. But actually, when you think about it at the same time as pre-production and you start planning out how the sound’s going to work with […]