Jodi Krangle

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quirky branding

How Audio Branding Transforms Marketing: A Conversation with David Courtier-Dutton – Part 2

April 22, 2026 by Jeff Moore

Jodi Krangle pointing at text “Why Boring Brands Fail” with David Courtier-Dutton on colorful background promoting an audio branding podcast episode

“Live is always going to be great. Human connection is the only thing that will differentiate AI from people and from artists. And that is, I think, going to be the key lever that artists have left. So in the same way as you might go and buy a handmade coffee cup for $20 from […]

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Filed Under: Advertising, Audio Branding, Marketing Tagged With: AI in Music, AI music creation, Audio Marketing, Brand Perception, Branding Strategies, consumer engagement, emotional connection, MasterCard branding, Maybelline, music in advertising, neuroscience of sound, Pillsbury, quirky branding, sonic branding, Visa audio identity

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