How Sound Builds Brand Trust: A Conversation with Darren Borrino – Part 1 “If you’re going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it’s a luxury car, but then you hear the TV ad or the radio ad or […]
emotional connection
How Audio Branding Sells: A Conversation with Reid Holmes – Part 1
How Audio Branding Sells “And one year, Ariel [Detergent] was, like, you know that 95 % of the people in India still think laundry is a woman’s job. And Ariel was just, like, gosh, that doesn’t seem like it’s, this was 2017 or ‘18 at the time, [and] they’re like, that doesn’t seem right. […]
The Journey from Film Scoring to AI and Music: A Conversation with Sherene Strausberg – Part 1
The Journey from Film Scoring to AI and Music: A Conversation with Sherene Strausberg – Part 1 “I can go back to when I was sixteen, and I was at a movie theater and I was watching a really great scene in a movie where the violinist was, like, moving his bows, you know, […]
How to Make a Profit From Licensing Your Music: A Conversation with Nismah Osman – Part 2
“Essentially, what musicians really need to understand is that the power to find success in sync is extremely accessible, and it’s right there in front of them as long as they’re willing to go and get it. There is no gate, right? There’s no gatekeeper. There’s nothing that you have to do or have, and […]
Sell Your Brand with Effective Storytelling: A Conversation with Mark Wonderlin – Part 2
Sell Your Brand with Effective Storytelling: A Conversation with Mark Wonderlin – Part 2 “I think the biggest mistake most people, most businesses make when they go into that project is they think it’s a story about them, but the reality is it’s a story about your customer and how you help them in their […]
Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur – Part 2
Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur – Part 2 “I think sound has this ability. We talked about meaning, we talked about engagement, we talked about flexibility, versatility… but I feel like people are used to visual communication. They understand that there’s logo, animation and everything is like the sign, […]