Jodi Krangle

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Sound Design with Robin Gulcher: Why Great Audio Matters

August 26, 2026 by Jodi Krangle

Sound design and great audio with Robin Gulcher on the Audio Branding Podcast
▶ Watch the full episode on YouTube, Click on the Image Above

“And I did get to do a session with Count Basie and his orchestra. You know, it’s a lot easier to record people that play well than people who can’t play well. Because, I mean, it almost records itself. I mean, yeah, you got to set up the microphones, you got to use the right techniques and so forth, and don’t overload the microphones. But these great players are much easier to record than mediocre players with the same equipment.” – Robin Gulcher

 

This episode is the second half of my conversation with sound designer Robin Gulcher as we discuss how room tone can make or break recording quality, Robin’s advice to film students on making the best use of sound, and his memorable recording session with a bagpipe-and-jazz band.

 

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

 

(00:00) – The Importance of Dynamic Range

As the second half of our discussion begins, Robin reveals when and how commercials became so much louder than the shows we’re watching. “That was sort of intentional,” he explains, “because back when radio and television were broadcast through the air, the way they could increase their advertising rates was getting to more people. And since the [signal] of a compressed commercial is denser, it could travel through air farther.” He tells us about his work with film directors, and the dangers of overlooking the importance of room tone in a recording session. “The director that I was working with said, ‘You know, in this digital age, we don’t need to stop and take the time to do the room tone because you can just do your digital stuff.’ I said, ‘Yeah, but the problem with that is, what do the actors do between sentences? They breathe. So that’s not room tone – that’s breathing.’”

(12:39) – Robin’s Most Memorable Sessions

Robin tells us about some of the artists he’s recorded over the years, such as Count Basie and the Orchestra, and what he learned from setting up the microphones for a bagpipe-and-jazz jam session. “I’ve recorded a lot of, you know, great instrumentalists,” he tells us. “And it’s just, when you’re recording great players, and the Count Basie Orchestra was full of great players, it’s just an easier job.” He shares the lessons he gives his students about the power of sound in marketing, and why jingles aren’t necessarily his go-to branding approach. “It really cramps creativity,” he explains. “Clients say, ‘Well, I spent all that money on that jingle, and I want to hear it. I want to hear my name sung.’ And so it sort of limits the agency’s creativity options by selling them things like jingles.”

(24:26) – Cinematic Soundscapes and Sonic Logos

As our discussion comes to a close, Robin tells us about what his work in cinematography has taught him about the power of sound. “In films, whether it’s animation or drama or comedy, I think it’s more environment branding,” he explains, “putting them in a space. And you know, if this particular space is seen in other areas of the movie, it sounds the same because it’s the same space.” We discuss how brands can take the same approach to sonic logos, and talk about the art of creating impossible sounds. “They were in that big castle,” he recalls a climactic scene from Peter Jackson’s The Hobbit trilogy, “and the dragon was in there, and no one had ever been in that space before. And the sound design team had to create something that nobody had ever heard before for that environment.”

 

Episode Summary

  • We discuss Robin’s sound design approach at Columbus College.

  • The importance of dynamic range in sound design and commercials.

  • Exploring the untapped potential of sound in film and advertising.

 

Connect with the Guest

Website: https://audiblericochet.com/index.html

Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand. You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a written review so others can find the show on their favorite podcast player!

Want to be a guest on Audio Branding? Send Jodi a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/jodikrangle.

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

** Transcript available upon request

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Filed Under: Audio Production, Filmmaking & Sound Design, Voiceovers Tagged With: advertising sound, audio branding, audio production, Columbus College of Art and Design, Count Basie, dialogue replacement, dynamic range, emotional impact of sound, film sound, Foley recording, neuroscience of sound, Robin Gulcher, room tone, sonic branding, sound design

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