“And I did get to do a session with Count Basie and his orchestra. You know, it’s a lot easier to record people that play well than people who can’t play well. Because, I mean, it almost records itself. I mean, yeah, you got to set up the microphones, you got to use the right […]
emotional impact of sound
Sound Design for Storytelling with Robin Gulcher
“I think that making images come to life with sound helps the audience with the story and with the emotion of the story. It puts them in the right place. They know what it is they’re supposed to pay attention to. We talked earlier in our first meeting about this line-of-sight editing, that is, a […]
Sound in Advertising: Emotion, AI, and Creative Risk with Laney and Matt McCormick
“I don’t think AI quite has us figured out yet because, as human beings, we’ll listen to sad songs to feel better. I don’t think it understands that. That’s true, it’s contrary… Yeah, I mean, I think that AI has its place. I’m not all against it, just as a matter of course, I just […]
Film Sound Design: Why Bad Audio Makes Audiences Leave | Jayson Johnson
“Sound is a really important part of how I make movies because I always tell people that if the sound is good and the picture is bad, then you’ll stick around to see what happens. However, if the sound is terrible and the picture is great, you’re out of there in like ten minutes. So […]
The Neuroscience of Sound: How Audio Shapes Emotion with Caitlyn Trevor
“Our brain really prioritizes vocal signals. They’re super important to the brain because human communication is a really big priority for us as a species. It’s a deep signal in our brain, right? And so, we were seeing a stronger reaction to the screams than to the music, and that sort of makes sense. There […]
AI in Sound Design: Human Creativity vs Technology | Rune Eskildsen – Part 2
“I grew up near the west coast here in Denmark, so yeah, the sea has always been there. And Aarhus is also a harbor city, so definitely there’s something relaxing about going down to the water and hearing the whistling. We implemented that in Necesse, actually. We have a water fountain that’s spatial, so that […]





