Jodi Krangle

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emotional impact of sound

Sound Design with Robin Gulcher: Why Great Audio Matters

August 26, 2026 by Jodi Krangle

Sound design and great audio with Robin Gulcher on the Audio Branding Podcast

“And I did get to do a session with Count Basie and his orchestra. You know, it’s a lot easier to record people that play well than people who can’t play well. Because, I mean, it almost records itself. I mean, yeah, you got to set up the microphones, you got to use the right […]

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Filed Under: Audio Production, Filmmaking & Sound Design, Voiceovers Tagged With: advertising sound, audio branding, audio production, Columbus College of Art and Design, Count Basie, dialogue replacement, dynamic range, emotional impact of sound, film sound, Foley recording, neuroscience of sound, Robin Gulcher, room tone, sonic branding, sound design

Sound Design for Storytelling with Robin Gulcher

August 19, 2026 by Jodi Krangle

Jodi Krangle and Robin Gulcher discussing sound design for storytelling on the Audio Branding Podcast

“I think that making images come to life with sound helps the audience with the story and with the emotion of the story. It puts them in the right place. They know what it is they’re supposed to pay attention to. We talked earlier in our first meeting about this line-of-sight editing, that is, a […]

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Filed Under: Audio Production, Filmmaking & Sound Design, Voiceovers Tagged With: AI in voiceover, Audience Engagement, audio branding, audio techniques, emotional impact of sound, film sound design, Jodi Krangle, marketing, narrative depth, Robin Gulcher, sonic branding, sound design, soundscapes, storytelling, Voiceover Work

Sound in Advertising: Emotion, AI, and Creative Risk with Laney and Matt McCormick

August 12, 2026 by Jodi Krangle

YouTube thumbnail for Audio Branding Podcast episode Sound in Advertising: Emotion, AI and Creative Risk with Laney and Matt McCormick featuring Jodi Krangle, Laney McCormick, and Matt McCormick

“I don’t think AI quite has us figured out yet because, as human beings, we’ll listen to sad songs to feel better. I don’t think it understands that. That’s true, it’s contrary… Yeah, I mean, I think that AI has its place. I’m not all against it, just as a matter of course, I just […]

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Filed Under: Advertising, Marketing, Music Tagged With: AI and creativity, audio branding, branding experts, creative decision making, emotional impact of sound, Human Creativity, licensing challenges, motivational music, music composition, music industry trends, Music Licensing, neuroscience of sound, sonic branding, sound in marketing, trends in advertising music

Film Sound Design: Why Bad Audio Makes Audiences Leave | Jayson Johnson

June 24, 2026 by Jodi Krangle

Filmmaker Jayson Johnson featured on a YouTube thumbnail about why bad audio makes audiences leave a movie.

“Sound is a really important part of how I make movies because I always tell people that if the sound is good and the picture is bad, then you’ll stick around to see what happens. However, if the sound is terrible and the picture is great, you’re out of there in like ten minutes. So […]

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Filed Under: Filmmaking & Sound Design, Music, Video Tagged With: Audience Engagement, audio branding, audio perception, Creative Storytelling, emotional impact of sound, film sound design, filmmaking, Francis Ford Coppola, independent filmmaking, Jayson Johnson, silence in film, sound design, sound in media, sound techniques, storytelling

The Neuroscience of Sound: How Audio Shapes Emotion with Caitlyn Trevor

June 10, 2026 by Jodi Krangle

Podcast thumbnail for The Audio Branding Podcast featuring Caitlyn Trevor, with the text “How Sound Shapes Emotion” highlighting the neuroscience of sound and audio’s emotional impact.

“Our brain really prioritizes vocal signals. They’re super important to the brain because human communication is a really big priority for us as a species. It’s a deep signal in our brain, right? And so, we were seeing a stronger reaction to the screams than to the music, and that sort of makes sense. There […]

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Filed Under: Audio Branding, Research, Sound Design Tagged With: audio branding, Brand Perception, Caitlin Trevor, emotional impact of sound, film soundtracks, music and emotion, Music Cognition, neuroscience of sound, On-Hold Music, phone tree design, sound design, sound in healthcare, user experience research, UX research, vocal signals

AI in Sound Design: Human Creativity vs Technology | Rune Eskildsen – Part 2

June 3, 2026 by Jodi Krangle

“I grew up near the west coast here in Denmark, so yeah, the sea has always been there. And Aarhus is also a harbor city, so definitely there’s something relaxing about going down to the water and hearing the whistling. We implemented that in Necesse, actually. We have a water fountain that’s spatial, so that […]

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Filed Under: Audio Production, Filmmaking & Sound Design, Music Tagged With: AI in Music, audio branding, claymation game, copyright laws, emotional impact of sound, ethical AI, Human Creativity, neuroscience of listening, neuroscience of sound, Out of Words, product design sound, sound design, Sound in Branding, sustainable AI, voice acting

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