“I think that making images come to life with sound helps the audience with the story and with the emotion of the story. It puts them in the right place. They know what it is they’re supposed to pay attention to. We talked earlier in our first meeting about this line-of-sight editing, that is, a […]
sound design
Branded Podcasts: How Brands Earn Attention and Build Trust | Neil Cowling
“So the answer to why is that podcasts, whether they’re audio only or, nowadays, the vast majority are including video as well, provide a depth and a nuance and a detail of conversation that is almost impossible to get anywhere else. So, you know, we live in an age where people are scanning TikTok and […]
Music in Film: Why the Wrong Score Changes Everything | Jayson Johnson
“I guess that’s encouraging, and it’s scary at the same time, because, you know, there are a lot of people in the industry that depend on the creativity that they’ve worked years and years and years to kind of master and to get to this point. And then all of a sudden, someone says, I […]
Film Sound Design: Why Bad Audio Makes Audiences Leave | Jayson Johnson
“Sound is a really important part of how I make movies because I always tell people that if the sound is good and the picture is bad, then you’ll stick around to see what happens. However, if the sound is terrible and the picture is great, you’re out of there in like ten minutes. So […]
Sonic Branding: How Sound Shapes Customer Experience with Caitlyn Trevor
“When I do see really powerful sonic branding, it’s impressive. It stands out, you know? There was one I looked at, it was a luxury airline, or it was a luxury-like experience, I want to say. They sold, like, really specific vacations to remote parts of the world that were really luxury experiences and really […]
The Neuroscience of Sound: How Audio Shapes Emotion with Caitlyn Trevor
“Our brain really prioritizes vocal signals. They’re super important to the brain because human communication is a really big priority for us as a species. It’s a deep signal in our brain, right? And so, we were seeing a stronger reaction to the screams than to the music, and that sort of makes sense. There […]