Jodi Krangle

905 836 5444

Jodi@VoiceoversAndVocals.com

sound design

Interview With Creative Director, Monte Bowden – Part 2

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Here’s the second part of my interview with Creative Director, Monte Bowden   We talked about his philosophies on directing voice talent and trusting his editors, discovering a brand “voice”, consistency in branding, and his thoughts on creating a deeper connection with those who his clients hope to serve.

We also spoke about things like:

  • How he gives direction to the voice talent he works with, helping them find the “why”
  • Consistency in branding – both in the tone of that brand and in the voice talent used
  • How other ads have used INconsistency to create interest and engagement
  • Authenticity and how it plays a part in advertising and fundraising
  • How movie trailers seem to be getting more compelling
  • His love of work that’s “cinematic”
  • What he’s working on right now
  • How a client of his is helping people to understand transparency in healthcare and leading in that field
  • Working with a children’s hospital and telling their caring stories
  • How social media might play a role in hiring voice talent – and whether or not it should
  • Monte actually interviews ME for a little bit. 😉 (He asks some excellent questions!)

You can find more information on Monte and Amperage on their website at https://www.amperagemarketing.com and on Facebook at https://facebook.com/AmperageMarketing.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

 

Interview With Sound Designer & Studio Owner, John McClain – Part 2

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John McClain knows a thing or two about sound.  For one thing, he’s the owner and lead sound designer/mixer at The Dog and Pony Show in Las Vegas, Nevada (https://www.dogandponystudios.net/).  For another, he won a Grammy for his work with the late, great George Carlin, and an Emmy for his work with HBO on the series 24/7, his work with PBS on the show Outdoor Nevada and his mix of the documentary African Americans: The Las Vegas Experience.   If that’s not enough, he teaches a class in Tech for voice talent through the Voice Actors Studio – https://www.thevoiceactorstudio.com/ – owned by Melissa Moats (https://www.ladyluckvoiceovers.com/ – another fantastic voice talent in Vegas) and another course on Sound for Film at UNLV.

The second part of our discussion covered a bunch more topics like:

  • Voice actors and editors need to pay attention to the tempo of a script
  • How sound that’s inconsistent or simply not good, can make a person turn away without knowing why
  • Information on a book John uses in his course called The Sonic Boom (https://www.amazon.com/Sonic-Boom-Sound-Transforms-Think/dp/0544570162)
  • How sound allows you to time travel
  • When he first became conscious of sound and began to love it
  • How architecture has its own sound
  • Some information on his latest sound design projects
  • More information on his podcast, VO Inertia (https://anchor.fm/voinertia)

Dog and Pony Show can be found on Facebook at https://www.facebook.com/DogandPonyStudios/
and on Twitter at @DnPSound

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Interview With Sound Designer & Studio Owner, John McClain – Part 1

by

John McClain knows a thing or two about sound.  For one thing, he’s the owner and lead sound designer/mixer at The Dog and Pony Show in Las Vegas, Nevada (https://www.dogandponystudios.net/).  For another, he won a Grammy for his work with the late, great George Carlin, and an Emmy for his work with HBO on the series 24/7, his work with PBS on the show Outdoor Nevada and his mix of the documentary African Americans: The Las Vegas Experience.   If that’s not enough, he teaches a class in Tech for voice talent through the Voice Actors Studio –  https://www.thevoiceactorstudio.com/ – owned by Melissa Moats (https://www.ladyluckvoiceovers.com/ – another fantastic voice talent in Vegas) and another course on Sound for Film at UNLV.

The first part of our discussion was a fascinating trip through a bunch of topics, such as:

  • What he teaches students who take his Sound for Film course
  • How music can completely change the tone of a piece of film
  • Why sound needs to be paid attention to
  • How evolution has shaped our understanding of sound
  • How voice talent can use silence to their advantage
  • Why marketers and advertisers are starting to pay attention to good sound design
  • Some examples of sound design – such as casino “win tunes” for machines
  • The laws about manipulation using sound in casino gaming (there actually are some!)
  • What music notes are used more often for the sound in casino games and why
  • How it’s the wild west in advertising when it comes to sound
  • How to use compelling sound in advertising

John’s podcast, VO Inertia can be found at https://anchor.fm/voinertia
Dog and Pony Show can be found on Facebook at https://www.facebook.com/DogandPonyStudios/
and on Twitter at @DnPSound

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!