“I knew a guy who had been quiet, mild-mannered; you would never have thought that he would listen to death metal all the time. And it was, I mean, this thrashy, really, really violent music. He explained the reason he did it, that he liked it, was because he was deeply abused as a kid. […]
sound design
Sonic Branding for Small Businesses with Jeff McQuilkin
“They loved what I did. They put it on the ad, and they reported back to me six months from then that the ad had over-performed, that it had helped them get more than half a million dollars in revenue. And they had gone from near zero brand visibility in that market to almost top […]
Why Your Creative Environment Matters | Myles Wakeham
“In the early ‘60s, when he went off on his own, he created this company called A-I-R, which I believe stands for the Association of Independent Recordists, and that was the key. Independence. He took that model, and he was getting great residuals and everything from The Beatles’ work. So he had the money, and […]
The Emotional Power of Sound in an AI Music World | Myles Wakeham
“If you’re a creator of sound, you’re in a blessed place, because you can not only communicate with somebody in that two-dimensional, ‘it sounds like this’ mode, but you also have the ability to touch their spirit. You have an ability to give them goosebumps. You have the ability to make them think differently about […]
Healing Power of Music and Emotional Storytelling with Matt Borck
“And it’s also a progression, right, that you don’t know why that progression did it for you. Like, there is a moment in this one song by Manchester Orchestra where they hit this C [note], and I, the first time I listened to it, just ugly cried, and I had no idea what they were […]
Sonic Identity: How Brands Build Recognition Through Sound | Sami El-Quqa
“I would say they really need to not position themselves as a recording studio or a music studio, but to position themselves as a sonic branding agency and to understand that the first, most important part of the process is understanding the brand that you’re working with. If you’re coming into the industry as a […]