Jodi Krangle

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Austin Franke

Exposing Marketing Misconceptions: An interview with Austin Franke – Part 2

November 17, 2021 by Jodi Krangle

Jodi Krangle Voice Actor Franke Quote03

*Please be advised – there is some strong language at the end of this episode.* “Since our brains are wired for community almost above everything else, social media can be a replacement for in-person community. And social media, if communities are built and authentic value is being brought to the table and all of that, […]

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Filed Under: Marketing Tagged With: advertising, Austin Franke, Behavioral Science, Brand Communication, Brand Strategist, brand strategy, Deep Work, Digital Minimalism, Large Business Effects, marketing, Toxic Positivity, Woo Punch

Exposing Marketing Misconceptions: An interview with Austin Franke – Part 1

November 10, 2021 by Jodi Krangle

Jodi Krangle Voice Actor Franke Quote01

“We are loyal and loyalty is very common in business, but it’s what he calls ‘polygamously loyal.’ And essentially what that means is exactly what it sounds like: we’re loyal to a handful of brands.” Austin Franke This week’s guest is the founder and behavioral strategist at Woo Punch, a brand communications consultancy. As a […]

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Filed Under: Marketing Tagged With: advertising, Austin Franke, Behavioral Science, Brand Communication, Brand Strategist, brand strategy, Byron Sharpe, Mad Men Myth, marketing, Polygamously Loyal, Seducing the Subconscious, Woo Punch

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