Jodi Krangle

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brand strategy

Exposing Marketing Misconceptions: An interview with Austin Franke – Part 2

November 17, 2021 by Jodi Krangle

Jodi Krangle Voice Actor Franke Quote03

*Please be advised – there is some strong language at the end of this episode.* “Since our brains are wired for community almost above everything else, social media can be a replacement for in-person community. And social media, if communities are built and authentic value is being brought to the table and all of that, […]

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Filed Under: Marketing Tagged With: advertising, Austin Franke, Behavioral Science, Brand Communication, Brand Strategist, brand strategy, Deep Work, Digital Minimalism, Large Business Effects, marketing, Toxic Positivity, Woo Punch

Exposing Marketing Misconceptions: An interview with Austin Franke – Part 1

November 10, 2021 by Jodi Krangle

Jodi Krangle Voice Actor Franke Quote01

“We are loyal and loyalty is very common in business, but it’s what he calls ‘polygamously loyal.’ And essentially what that means is exactly what it sounds like: we’re loyal to a handful of brands.” Austin Franke This week’s guest is the founder and behavioral strategist at Woo Punch, a brand communications consultancy. As a […]

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Filed Under: Marketing Tagged With: advertising, Austin Franke, Behavioral Science, Brand Communication, Brand Strategist, brand strategy, Byron Sharpe, Mad Men Myth, marketing, Polygamously Loyal, Seducing the Subconscious, Woo Punch

Interview with Global Brand Strategist, Edward Farley – Part 1

April 29, 2020 by Jodi Krangle

Edward Farley has quite a history in marketing with over 25 years of experience in global marketing, brand management, creative development, and sports and entertainment marketing. He has degrees from Michigan State, Harvard Business School, and Northwestern University and has lectured on global brand management and marketing at multiple universities. Currently, Ed is working on […]

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Filed Under: Audio Branding, Marketing Tagged With: advertising, artificial intelligence, audio branding, brand DNA, brand strategy, marketing, technology

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