Jodi Krangle

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Greig Watts

Songwriting Mentorship with Greig Watts: Persistence and Rejection

September 9, 2026 by Jodi Krangle

Songwriting mentorship with Greig Watts discussing persistence, rejection, creativity, and success in the music industry on the Audio Branding Podcast

“My grandfather used to say, aim for the moon and you might catch a star on the way down. And at his funeral, I gave a sort of eulogy and told everyone this story and said, ‘I assume everyone’s heard this one from him because he was a storyteller.’ There were about a hundred people […]

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Filed Under: Creativity, Marketing, Music Tagged With: aim for the moon, audio branding, business of songwriting, creative persistence, emotional storytelling, Greig Watts, importance of sound, inspiring creativity, mentorship stories, music industry tips, neurodiversity in creativity, overcoming rejection, songwriting mentorship, sound and memory, success in music

Songwriting for Eurovision and Global Music Markets with Greig Watts

September 2, 2026 by Jodi Krangle

Greig Watts discusses songwriting for Eurovision and global music markets on the Audio Branding Podcast

“I’ve been, so one of my writer friends who I published, a guy called Ian Curnow, he was one of the producers behind “Never Gonna Give You Up” by Rick Astley and “Stay Another Day” by East 17 and Kylie. He was a big producer, and I took him to Eurovision. He was the first […]

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Filed Under: Creativity, Marketing, Music Tagged With: audio branding, creative connection, cultural influences in music, emotional sound, Eurovision, global music market, Greig Watts, J-Pop, K-Pop, music consultant, music industry insights, musical memories, songwriting, songwriting process, Sound Psychology

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