Jodi Krangle

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Media Landscapes

How Audio Diversity Impacts Branding: A Conversation with Steve Keller – Part 1

August 28, 2024 by Jeff Moore

Picture of Steve Keller and Jodi Krangle, a Microphone, and the title How Audio Divesrity Impacts Branding

“We should be hearing diverse voices. As I like to say, if the only time we’re hearing voices of color is in advertising to those segments, then we’ve not just segmented those voices, we’ve actually segregated them. So let’s lean into sonic diversity. You’ll create better representation and a better relationship for your brands with […]

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Filed Under: Audio Branding, Research & Technology Tagged With: advertising, AI, audio technology, authenticity, Bias, Black Voices, Brand Effectiveness, Brand Safety, Brand Trust, Consumer Biases, Consumer Trust, Copyright Law, diversity, Human Perception, Human Speech, Inclusivity, Legal Ramifications, Media Landscapes, microphones, Radio Regulations, Sonic Diversity, Stereotypes, synthetic voices

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