“I said, ‘this is a tsunami that is coming, and I’m either going to be crushed by it and drowned under it and it’s going to destroy everything I’ve built, or I’m going to learn to surf the big waves, and I’m going to do whatever I have to do to surf this wave,’ which […]
authenticity
Sound, Storytelling, and Content Creation with Wil Seabrook
“I will say, as someone who has auditioned hundreds and hundreds, if not over a thousand, voiceover artists and listened to very talented people doing the same take over and over again, the recording quality, the sound quality, absolutely matters. And it’s an immediate… There are so many people for me where it’s an immediate […]
How Sound and AI Transform Marketing: A Conversation with Darren Borrino – Part 2
How Sound and AI Transform Marketing: A Conversation with Darren Borrino – Part 2 “And they had people that had either the escalator going up on the right-hand side or you could take the stairs, and each stair played a different key on the piano. More people took the stairs than they did the […]
How Sound Builds Brand Trust: A Conversation with Darren Borrino – Part 1
How Sound Builds Brand Trust: A Conversation with Darren Borrino – Part 1 “If you’re going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it’s a luxury car, but then you hear the TV ad or the radio ad or […]
Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2
Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2 “If it’s stock music, unless you’re paying, like, some libraries have exclusivity, but most of them don’t. So that’s what I always say to clients, like stock music. You might hear that Joe’s ice cream shop also has the same […]
The Universal Language of Music: A Conversation with Stephen Ridley – Part 2
The Universal Language of Music: A Conversation with Stephen Ridley – Part 2 “And then his youngest daughter, who’s six years old, comes up, and she’s into gymnastics and she’s kind of cartwheeling around the room while everyone else is playing. And then, ‘All right, she’s going to play you a song.’ And she comes […]