How Sound Builds Brand Trust: A Conversation with Darren Borrino – Part 1 “If you’re going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it’s a luxury car, but then you hear the TV ad or the radio ad or […]
Brand Trust
How Audio Diversity Impacts Branding: A Conversation with Steve Keller – Part 1
“We should be hearing diverse voices. As I like to say, if the only time we’re hearing voices of color is in advertising to those segments, then we’ve not just segmented those voices, we’ve actually segregated them. So let’s lean into sonic diversity. You’ll create better representation and a better relationship for your brands with […]