Jodi Krangle

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Jodi@VoiceoversAndVocals.com

mental health

Interview with Brainwave Entrainment Expert, Morry Zelcovitch – Part 2

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In the second part of my interview with Morry Zelcovitch, we got a bit more philosophical.  His work and research has led him to some very insightful observations about how he now deals with things in a healthier (brain chemistry-wise) manner – and how he might be able to help others do the same. So we started with a bit of science about how we hear things, the filter all sound goes through before we interpret it, and how this kind of research can help people dealing with PTSD, OCD and other issues.

It’s another very interesting discussion and I think you’ll enjoy the hopeful nature of it.

To recap, in this second part of our interview, we discussed:

  • How vibration is interpreted into sound in our brains in a very subjective way
  • How you get a cleaner, better effect with high quality headphones
  • What he’s working on now
  • Testing the audio to help people with PTSD, OCD, etc.
  • How the brain prefers things that are “uninterrupted”.
  • How life has become a very different experience for him
  • How different his life is now
  • How his work has made him feel like a super hero
  • The evolution of discovery
  • Designing products around the end user – and how everyone’s experiences will be different
  • How attitude changes everything

You can find out more about Morry’s approach to “brainwave entrainment” at www.themorrymethod.com .

His more professionally oriented website is at www.activemindsglobal.com .

And his newest product is at www.quantummindmethod.com .

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Interview with Brainwave Entrainment Expert, Morry Zelcovitch – Part 1

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Morry Zelcovitch has had a lot of challenges in his life including depression and addiction. In his search for something to help him with his difficulties, he came across something called “binauaral beats” and that led him into the brainwave entrainment field (a term he coined himself).  Essentially, he’s programming his brain to operate in a healthier way, through the use of sound. Exploring this continues to be his life’s work. But like any self-improvement option, it works (or doesn’t work) for each person differently.  We talk a lot about this in our interview.

I found it truly fascinating to discuss how sound – or vibration interpreted by our eardrums – may be able to heal us from the inside out.

In this first part of our interview, we discussed:

  • His background in “brainwave entrainment” (how he trained himself)
  • His search to find a way to live
  • How he started researching the science of brain chemistry
  • He came across something that might work for him – something that would modify his neural chemistry
  • How music can heal through its “steady pulse” and pattern
  • Using a stimulus – sound and light – to influence his brainwaves so that he could feel better without drugs
  • Unfortunately, binauaral beats didn’t work for him
  • How he needed to create his own methodology
  • His opinion about some flawed science – the reason he wasn’t really helped by binauaral beats
  • How binauaral beats are supposed to work
  • The differences (and names) of various brainwave states
  • How our brains are designed to work
  • Why brainwave entrainment is so important

You can find out more about Morry’s approach to “brainwave entrainment” at www.themorrymethod.com .

His more professionally oriented website is at www.activemindsglobal.com .

And his newest product is at www.quantummindmethod.com .

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

This Might Make You Uncomfortable

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ASMR stands for Autonomous Sensory Meridian Response. It has to do with certain triggers, usually having to do with sound or sight, giving you “tingles in your brain”.  It may seem like a strange reaction to have while hearing unintelligible whispers, someone using a marker on a pad of paper or seeing someone use a makeup brush to caress your “face” (when the face is the camera). But it’s very real!

And interestingly, music in this particular context, seems to take away from the experience, rather than add to it.  In Duncan Geere’s article about this phenomenon in Science Focus: https://www.sciencefocus.com/the-human-body/asmr-more-than-a-feeling/ – one of the scientists he questions has this to say:

“We’re interested in things like whether particular settings might be helpful, or particular object interactions,” explains Davis.

“[The results] were actually a bit of a mix. But the one thing that was really clear and surprising is that people didn’t like background music. That to me is really odd, because we use music all of the time to enhance a mood that you’re trying to experience. That doesn’t seem to work for ASMR. It seems to distract from the sound of an object being interacted with.”

Huh.  So the two types of sound, don’t seem to go together. Our brains are strange.

In my own deep dive into this topic however, I actually did experience these “brain tingles”.  I first heard about ASMR when IKEA used it in one of their commercials.  It’s included below.

When I first saw and heard this video, I have to admit, it kind of creeped me out.  I didn’t understand why the woman’s voice was so whispery-soft, and I truly didn’t understand what the attraction was to all those sounds of sheets being stroked, pillows being squished and desk lamps being tapped with fingernails.  I didn’t get it.  And at the time, I didn’t particular want to explore what it was all about.

In my research into sound and the science of sound, ASMR kept coming up – again and again.  And now that I’ve experienced what it actually IS, I’m impressed by what they put together.  (And if you watch the video, read the comments below.  They’re hilarious!)  While I didn’t mind the voice they used, she was a bit louder than I was expecting for this particular genre.  Of course, I get that she had to talk above a whisper so that she could be understood.  She was, after all, there to sell a product. And that meant you had to hear what she was saying.

I’m not sure it works as true ASMR as a result, because you have to concentrate too much for it to really be as relaxing as it should be.  But as an example of how this could be used for a different kind of advertising experience, it’s not half bad.  If you get it.  Seeing as they’re trying to appeal to college students, I don’t think that’s a bad bet.

I’ll also point out that the pops and crackles of lips smacks and tongue movements from a voice being that close to a mic, would be a nightmare for most voice over.  But for ASMR?  The intimacy of it is supposed to be relaxing. That’s the point.

One of the best “performers” of this that I’ve seen while going down the rabbit hole of YouTube, is Gibi.  I’ll link to one of her videos in my blog & show notes so you can have a look and a listen. But I’ll admit, I’ve subscribed to her channel.  In this video (the link is below), she collaborates with a couple of other performers so you get a good overview of a bunch of potential triggers from different performers with slightly different styles:

ASMR | Tingle Immunity Treatment Test | Ft. Goodnight Moon & Marno ASMR – YouTube

For those of you that have been following my blog here, you know I’m a gamer.  Gibi even did a video where she interacted (the video was about wood tapping and scratching) with a product from Wyrmwood! (They were a sponsor for this video. And she promoted them perfectly for her audience.)

And if you’d like to know more about this from Gibi herself (and, coincidentally, actually hear her real speaking voice – which I admit, I was curious about), have a look at the video I’ve linked to from a YouTube channel called Rooster Teeth. They had her on the show as a guest and asked her a bunch of questions that she very intelligently answered.

It’s a very interesting conversation, on a whole bunch of levels, and I highly recommend you watch it.

Ultimately, you have to decide if this works for you.  If not, it might make you very uncomfortable.  If it does work for you, watching these videos might well be the most relaxed you feel all day.  You’re welcome.

December 02, 2020 Edit: Gibi just added a video called “New to ASMR?” – that I think those of you who haven’t really experienced this before, will find SUPER helpful.  Check it out here:

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!