“I said, ‘this is a tsunami that is coming, and I’m either going to be crushed by it and drowned under it and it’s going to destroy everything I’ve built, or I’m going to learn to surf the big waves, and I’m going to do whatever I have to do to surf this wave,’ which […]
sound
Sound, Storytelling, and Content Creation with Wil Seabrook
“I will say, as someone who has auditioned hundreds and hundreds, if not over a thousand, voiceover artists and listened to very talented people doing the same take over and over again, the recording quality, the sound quality, absolutely matters. And it’s an immediate… There are so many people for me where it’s an immediate […]
From Portugal with Love: Talking Sound and Story with Humberto Franco
From Portugal with Love: Talking Sound and Story with Humberto Franco “I think sound is important because I believe it’s the first sense that we develop even before we’re born. And it’s a way of knowing things, knowing the world. Even if you have your eyes shut, you can feel the place. You can feel […]
Blending Human Ingenuity and AI in Sonic Branding: A Conversation with Luke Moseley and George Holliday
Crafting Authentic Sounds for Brands: A Conversation with Luke Moseley and George Holliday – Part 1 “And if you have fun with it, that’s going to come across and, I think that’s the missing piece. That’s where I would start. If I was going to really trust an agency or musicians to create something […]
Crafting Authentic Sounds for Brands: A Conversation with Luke Moseley and George Holliday
Crafting Authentic Sounds for Brands | Luke Moseley & George Holliday “You know it’s the way that news passed between villages before there were any written word, you know, for anything to get around. I think we all know that it’s incredibly integral to, initially, to survival, let alone to emotion. You know, if […]
How Sound Builds Brand Trust: A Conversation with Darren Borrino – Part 1
How Sound Builds Brand Trust: A Conversation with Darren Borrino – Part 1 “If you’re going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it’s a luxury car, but then you hear the TV ad or the radio ad or […]