Jodi Krangle

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sound

Positive Vibes Only

June 16, 2021 by Jodi Krangle

Most of us grew up learning that the human body has five senses: sight, sound, touch, taste and smell. Everything we know about the world around us comes to us through these senses. We see colors and we hear music. We taste whether our coffee has sugar in it and, especially now that we’re heading into summer, we smell the flowers and feel the warm air. But the world isn’t really divided up as neatly into those senses as it might seem. Depending on how you look at it, we might have anywhere from just three senses to thirty-three or more; they can mix together and split apart in ways that we don’t usually think about. Sound in particularly is really just vibrations filling the air around us, and that simple fact can lead to some fascinating discoveries if we look and listen closer.

Can you see sound? It might seem like the answer is no, but if it’s loud enough, you may notice a window shaking or even feel the floor trembling under your feet. But the truth is that everything carries sound and vibrates with it, even if we can’t normally see it. A few years ago researchers at MIT developed an algorithm they call a “visual microphone,” that can scan video footage to observe the way sound causes everyday objects to invisibly vibrate and then reproduce those sounds. Check out this video for a demonstration of how a houseplant vibrates with the song “Mary Had a Little Lamb,” and how that song can be recreated using those silent vibrations.

Everything around us is humming with sound, even if we don’t always notice it. If the frequency’s too low, we might sense the sound without actually hearing it. Such low, deep sounds are called infrasound and even though we can’t hear them, animals use them for everything from traveling in herds to migrating in the winter to sensing earthquakes and eruptions. And although we can’t directly hear infrasound, we can sense when it’s there, as a vague feeling that something’s making us uncomfortable. Researchers think it might be the reason some houses seem to be haunted, and horror movies have started using infrasound to create a more ghostly atmosphere.

I’ve linked to a video here of a 19Hz infrasound clip if you’d like to hear, or feel, it for yourself. You’ll need headphones to play back such a low frequency, and be careful: you might end up feeling nervous, dizzy or even a little sick to your stomach.

Most of us spend every moment of our lives surrounded by sound, so what happens when all of that sound’s taken away? The answer can be found in an anechoic chamber, a soundproof room that’s designed to absorb all sounds, both inside and out. Two such rooms, one at Orfield Labs in Minneapolis and the other at Microsoft’s headquarters in Redmond, hold the record as the quietest places on Earth. They’re so quiet that nobody’s ever stayed inside one for more than an hour. Even walking can be a challenge without any footsteps, and hearing nothing but the sound of your own heart, your stomach, even your bones, ends up being too much.

When you’re ready for some noise, though, there’s one animal that’s not only one of the loudest creatures in the ocean, but also one of the smallest. It’s called the snapping shrimp, and it measures just a few centimeters from head to tail. It uses sound as a weapon, launching superheated bubbles through the water that burst at over 200 decibels, louder than a blue whale. These bubbles are so loud that they can even drown out submarines and sonar equipment.

So, can we see sound? The sound of a snapping shrimp’s claw can be so loud that it literally creates a burst of light, but there’s a safer way to view sound waves for ourselves. It’s known as cymatics, the study of sound visualization, and it uses everything from flowing water to grains of sand to help reveal the invisible patterns that sound creates all around us. Be sure to check the video below for an exciting music video by electronic composer Nigel Stanford called “Cymatics” that shows just how many different forms music can take.

Whether we’re walking along the beach or just stuck in traffic, listening to music or enjoying the peace and quiet, we’re immersed in a flowing sea of sound, a secret symphony of complex patterns and vibrations hidden just below the surface of what we hear.

Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding.  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Research, Research & Technology Tagged With: anechoic chamber, cymatics, human senses, infrasound, low frequency sound, snapping shrimp, sound, sound vibrations

Interview with Audiologist and Parent Coach, Dr. Lilach Saperstein – Part 1

May 19, 2021 by Jodi Krangle

 

This is my interview with Dr. Lilach Saperstein. Lilach is different from most of the guests I have on this podcast. She’s into the science end of sound as an audiologist, specializing in helping parents deal with hearing loss in their children. Our conversation runs the gamut of talking about the science of sound to chatting about how sound affects our everyday life. She is such a wealth of knowledge and I’m sure you’ll learn as much as I did!

In this interview, we discuss:

  • The newest lockdown happening in Israel
  • Lilach’s background that led her to audiology
  • Her draw to the medical field
  • The integration between education and connection and the medical aspects of audiology
  • The basics of hearing – what exactly is it?
  • All the different causes of hearing loss
  • The processing of what you hear
  • Putting meaning to what we’re hearing
  • Things moving within your ear and how it brings emotional connection
  • The connection of our senses
  • Typical aging of our hearing
  • What sounds we tend to lose with age
  • The options available if you’re losing your hearing
  • Managing your environment
  • Noise induced hearing loss
  • Avoiding loud noises over an extended period of time
  • Protection if you’re going to be exposed to loud noises over an extended period
  • Using headphones correctly
  • Accessibility of content for people with hearing loss
  • Not overlapping music and voice at the same time
  • Creating a positive experience for listeners and consumers of content
  • Speech as humans’ primary means of communication
  • The tie between hearing and smell
  • Properly placed sound effects 
  • Cultural sensitivity to different cultures and the emotions evoked with sound
  • Not talking too fast and yet not too slow
  • When writing copy that will be spoken, say it out loud as writing it to avoid over usage
  • Trying to get people’s attention in those first 3 seconds
  • When tinnitus is a problem
  • What tinnitus actually is and what simple solutions we can use
  • Calming your nervous system

If you want to hear more from Lilach:

  • You can contact her through her website if you want to talk about her own online practice or just connect with her.
  • Instagram: www.instagram.com/allaboutaudiologypodcast 
  • Website: https://allaboutaudiology.com/ 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding.  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Audiology Tagged With: accessibility, audio considerations, audio processing, audiology, education, emotional connection, hearing, hearing loss, managing environment, sound, sound effects, the ear, tinnitus

Interview with Hamburg/Berlin Based Sound Agency, WESOUND – Dr. Cornelius Ringe & Lars Ohlendorf – Part 2

January 27, 2021 by Jodi Krangle

This is the second part of my interview with Dr. Cornelius Ringe and Lars Ohlendorf. The first half of this conversation was so enlightening, especially hearing about how sound and audio branding looks in different parts of the world and the history of audio branding. In this part, we really dive into more about where audio branding came from and where it’s going!

In this second part, we discuss:

  • The best money saving tips for audio branding
  • Giving yourself time to let your own DIY attempts sink in before starting over
  • Making decisions based on your business model
  • Where audio branding is going from here
  • Podcasting’s role in audio branding
  • The requirements for different brands when it comes to audio branding
  • How Netflix’s sound logo has become synonymous with the pandemic
  • How jingles have moved to sound logos
  • Technology’s role moving into the need for more sound logos
  • Design as a function
  • The change of the approach to music in ads and filling emptiness
  • What WESOUND does
  • What ISA does
  • The criteria for awards within ISA 
  • The evolution of the ISA awards 
  • The impact of the different projects submitted for the ISA awards
  • The relationship between sound and the physical product it represents

If you would like to find out more information, you can do so here:

www.wesound.de

And you can find out more information about the Audio Branding Academy and their awards here: https://www.international-sound-awards.com/ 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Audio Branding Tagged With: advertising, audio branding, branding, business model, ISA, jingles, pandemic, podcasting, sound, sound design, sound logo, technology, WESOUND

Interview with Hamburg/Berlin Based Sound Agency, WESOUND – Dr. Cornelius Ringe & Lars Ohlendorf – Part 1

January 20, 2021 by Jodi Krangle

In this interview, I am joined by two guests who are taking the audio branding world by storm. Dr. Cornelius Ringe and Lars Ohlendorf are partners in the company, WESOUND and Dr. Ringe is the founder of the Audio Branding Academy. We dive into so many great aspects of audio branding in this interview and it’s great to have another perspective on where audio branding is going from here.

We discuss:

  • What life looks like in Hamburg, Germany and how they’re both dealing with COVID lockdowns
  • The shift to home office work with audio
  • Musicians’ takes on working from home and doing streaming concerts
  • Experiencing online performances and speeches 
  • Adjusting to the lack of audience interaction
  • Zoom’s impact on musical sound
  • How Zoom has upped their game when it comes to sound
  • WESOUND and where it came from
  • Audio branding’s role in the creation of WESOUND
  • The difference between Audio Branding Society and the Audio Branding Academy
  • The growth of audio branding 
  • Breaking down the difference between sound and audio branding 
  • Europe’s role in audio branding
  • NBC’s accidental audio branding in the very beginning 
  • Radio’s initial sounds and where they came from
  • Advertising and how everything’s transitioned over the years
  • How we are wired to pay attention to sound
  • Finding the right methods and approaches to creating the right sound
  • Audio branding isn’t all about science
  • Methodology changes from client to client when creating audio branding 
  • If science does play a role, it’s probably more about psychology than anything else
  • The importance of design over finding the right calculations 
  • Ongoing work on the brand
  • Different companies’ take on the importance of audio branding for their company

If you would like to find out more information, you can do so here:

www.wesound.de

And you can find out more information about the Audio Branding Academy and their awards here: https://www.international-sound-awards.com/ 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Audio Branding Tagged With: audio branding, Audio Branding Academy, Audio Branding Society, COVID-19, methodology, online performances, sound, sound design, streaming concerts, WESOUND

Interview With Producer And Voice Director, Jeff Howell – Part 2

August 12, 2020 by Jodi Krangle

Here’s part two of my interview with producer and voice director, Jeff Howell. We talked about what specifically ad agencies are considering when choosing talent for a voiceover gig and the most important thing that will influence their decision.

We also discussed:

  • How the dubbing work Jeff does has been affected by the COVID-19 shutdowns (during which time we recorded this episode)
  • Why historically, dubbing has had a bad rap
  • The difference in how people are receiving programming these days
  • How Jeff chooses talent for dubbing
  • How Jeff brings reality to a dubbing performance
  • Why great actors often miss the mark and blow their voiceover auditions 
  • How sound and audio have historically been on the back burner while the visual has been stressed more
  • Why it doesn’t work when TV spots are pulled and run as radio spots
  • How Jeff gets emotional performances from voice actors
  • What has changed with promos during the COVID-19 shutdowns
  • The PSA project Jeff is currently working on
  • What else Jeff has going on right now

To learn more about Jeff and his work, you can visit http://www.jeffhowellvo.com or email him at jeff@jeffhowellvo.com to connect.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Filed Under: Dubbing, Voiceovers, Voiceovers & Public Speaking Tagged With: ad agencies, audio, Coronavirus, COVID-19, radio spots, sound, TV programming, TV spots, voiceover auditions

Interview with Brainwave Entrainment Expert, Morry Zelcovitch – Part 2

March 4, 2020 by Jodi Krangle

In the second part of my interview with Morry Zelcovitch, we got a bit more philosophical.  His work and research has led him to some very insightful observations about how he now deals with things in a healthier (brain chemistry-wise) manner – and how he might be able to help others do the same. So we started with a bit of science about how we hear things, the filter all sound goes through before we interpret it, and how this kind of research can help people dealing with PTSD, OCD and other issues.

It’s another very interesting discussion and I think you’ll enjoy the hopeful nature of it.

To recap, in this second part of our interview, we discussed:

  • How vibration is interpreted into sound in our brains in a very subjective way
  • How you get a cleaner, better effect with high quality headphones
  • What he’s working on now
  • Testing the audio to help people with PTSD, OCD, etc.
  • How the brain prefers things that are “uninterrupted”.
  • How life has become a very different experience for him
  • How different his life is now
  • How his work has made him feel like a super hero
  • The evolution of discovery
  • Designing products around the end user – and how everyone’s experiences will be different
  • How attitude changes everything

You can find out more about Morry’s approach to “brainwave entrainment” at www.themorrymethod.com .

His more professionally oriented website is at www.activemindsglobal.com .

And his newest product is at www.quantummindmethod.com .

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Filed Under: Inspiration, Music, Productivity, Research & Technology, Technology Tagged With: binauaral beats, brainwave entrainment, healing, inspiration, mental health, overcoming addiction, overcoming depression, sound, technology

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