Jodi Krangle

905 836 5444

Jodi@VoiceoversAndVocals.com

sound

Interview with Hamburg/Berlin Based Sound Agency, WESOUND – Dr. Cornelius Ringe & Lars Ohlendorf – Part 1

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In this interview, I am joined by two guests who are taking the audio branding world by storm. Dr. Cornelius Ringe and Lars Ohlendorf are partners in the company, WESOUND and Dr. Ringe is the founder of the Audio Branding Academy. We dive into so many great aspects of audio branding in this interview and it’s great to have another perspective on where audio branding is going from here.

We discuss:

  • What life looks like in Hamburg, Germany and how they’re both dealing with COVID lockdowns
  • The shift to home office work with audio
  • Musicians’ takes on working from home and doing streaming concerts
  • Experiencing online performances and speeches 
  • Adjusting to the lack of audience interaction
  • Zoom’s impact on musical sound
  • How Zoom has upped their game when it comes to sound
  • WESOUND and where it came from
  • Audio branding’s role in the creation of WESOUND
  • The difference between Audio Branding Society and the Audio Branding Academy
  • The growth of audio branding 
  • Breaking down the difference between sound and audio branding 
  • Europe’s role in audio branding
  • NBC’s accidental audio branding in the very beginning 
  • Radio’s initial sounds and where they came from
  • Advertising and how everything’s transitioned over the years
  • How we are wired to pay attention to sound
  • Finding the right methods and approaches to creating the right sound
  • Audio branding isn’t all about science
  • Methodology changes from client to client when creating audio branding 
  • If science does play a role, it’s probably more about psychology than anything else
  • The importance of design over finding the right calculations 
  • Ongoing work on the brand
  • Different companies’ take on the importance of audio branding for their company

If you would like to find out more information, you can do so here:

www.wesound.de

And you can find out more information about the Audio Branding Academy and their awards here: https://www.international-sound-awards.com/ 

 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Interview With Producer And Voice Director, Jeff Howell – Part 2

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Here’s part two of my interview with producer and voice director, Jeff Howell. We talked about what specifically ad agencies are considering when choosing talent for a voiceover gig and the most important thing that will influence their decision.

We also discussed:

  • How the dubbing work Jeff does has been affected by the COVID-19 shutdowns (during which time we recorded this episode)
  • Why historically, dubbing has had a bad rap
  • The difference in how people are receiving programming these days
  • How Jeff chooses talent for dubbing
  • How Jeff brings reality to a dubbing performance
  • Why great actors often miss the mark and blow their voiceover auditions 
  • How sound and audio have historically been on the back burner while the visual has been stressed more
  • Why it doesn’t work when TV spots are pulled and run as radio spots
  • How Jeff gets emotional performances from voice actors
  • What has changed with promos during the COVID-19 shutdowns
  • The PSA project Jeff is currently working on
  • What else Jeff has going on right now

To learn more about Jeff and his work, you can visit http://www.jeffhowellvo.com or email him at jeff@jeffhowellvo.com to connect.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview with Brainwave Entrainment Expert, Morry Zelcovitch – Part 2

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In the second part of my interview with Morry Zelcovitch, we got a bit more philosophical.  His work and research has led him to some very insightful observations about how he now deals with things in a healthier (brain chemistry-wise) manner – and how he might be able to help others do the same. So we started with a bit of science about how we hear things, the filter all sound goes through before we interpret it, and how this kind of research can help people dealing with PTSD, OCD and other issues.

It’s another very interesting discussion and I think you’ll enjoy the hopeful nature of it.

To recap, in this second part of our interview, we discussed:

  • How vibration is interpreted into sound in our brains in a very subjective way
  • How you get a cleaner, better effect with high quality headphones
  • What he’s working on now
  • Testing the audio to help people with PTSD, OCD, etc.
  • How the brain prefers things that are “uninterrupted”.
  • How life has become a very different experience for him
  • How different his life is now
  • How his work has made him feel like a super hero
  • The evolution of discovery
  • Designing products around the end user – and how everyone’s experiences will be different
  • How attitude changes everything

You can find out more about Morry’s approach to “brainwave entrainment” at www.themorrymethod.com .

His more professionally oriented website is at www.activemindsglobal.com .

And his newest product is at www.quantummindmethod.com .

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

Interview with Brainwave Entrainment Expert, Morry Zelcovitch – Part 1

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Morry Zelcovitch has had a lot of challenges in his life including depression and addiction. In his search for something to help him with his difficulties, he came across something called “binauaral beats” and that led him into the brainwave entrainment field (a term he coined himself).  Essentially, he’s programming his brain to operate in a healthier way, through the use of sound. Exploring this continues to be his life’s work. But like any self-improvement option, it works (or doesn’t work) for each person differently.  We talk a lot about this in our interview.

I found it truly fascinating to discuss how sound – or vibration interpreted by our eardrums – may be able to heal us from the inside out.

In this first part of our interview, we discussed:

  • His background in “brainwave entrainment” (how he trained himself)
  • His search to find a way to live
  • How he started researching the science of brain chemistry
  • He came across something that might work for him – something that would modify his neural chemistry
  • How music can heal through its “steady pulse” and pattern
  • Using a stimulus – sound and light – to influence his brainwaves so that he could feel better without drugs
  • Unfortunately, binauaral beats didn’t work for him
  • How he needed to create his own methodology
  • His opinion about some flawed science – the reason he wasn’t really helped by binauaral beats
  • How binauaral beats are supposed to work
  • The differences (and names) of various brainwave states
  • How our brains are designed to work
  • Why brainwave entrainment is so important

You can find out more about Morry’s approach to “brainwave entrainment” at www.themorrymethod.com .

His more professionally oriented website is at www.activemindsglobal.com .

And his newest product is at www.quantummindmethod.com .

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

The Architecture of Sound

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So apparently, a low frequency sound is responsible for the creation of our universe. That’s the low tone of a plasma cloud as it creates order out of chaos.  And really, all sound is just a vibration.  Like our existence is filled with “energy”, it’s also filled with “vibration”.  And our biological, carbon-based and limited meat suits, translate this as SOUND.

It turns out, our ears enjoy three times more neural connections to the brain than our eyes do.  That means we can hear a much broader spectrum of sound, than we can see a spectrum of colors.  And as I’ve already mentioned previously, sound is one of the quickest ways to our emotions – and our brains. (The other sense that’s like this, is the sense of smell.)

I’ve also spoken previously about how music can influence our moods.  I have an upcoming interview with a fellow who uses HipHop music to help his clients embrace a more positive outlook on life.  People create “playlists” to keep them energized when they’re exercising or to allow them to wallow in sadness.  Music can change the way we look at the scenes in a movie, making them more impactful. (Just try watching a movie – ANY movie – without the sound. It loses a lot of its meaning and your engagement goes WAY down.)

We create lots of pieces of media that include sound as an element.  But what about actual, physical, spaces? This is where architecture and sound vibrations, meet.  There are actually buildings crafted specifically to allow us to hear tones that feel uplifting or inspiring to us.  Shea Trahan (https://www.sheatrahan.com/), an architect intrigued by how sound works through his chosen instrument of creation, studied this in detail.  He talks about Resonance – sound as “sympathetic vibration” – and relates that to buildings that seem to exist to amplify this.  Then he adds information about Reverberation – how long a sound lingers once the source sound has stopped. The combination in a building, makes it the idea place for a concert.

His TEDx talk is fascinating.  I’ll link to it hear so you can have a look (and listen) for yourself.  And while he admits that the applications of this kind of study have a lot to do with entertainment, he also acknowledges that it could be used for health care.

Sonic therapy is useful for the treatment of PTSD, depression, Parkinson’s and Alzheimer’s disease. Imagine how useful a space could be if it had built in healing resonances and reverberations.  The applications are endless.  And I’ll talk more about sound for health care in future blogs.  For now, have a look at his TEDx presentation, and see what you think:

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!