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Mobile Apps

The Role of Audio in Branding: A Conversation with Simon Kringel – Part 2

September 18, 2024 by Jeff Moore

Pic of Simon Kringel with the words "The Role of Audio in Branding: A Conversation with Simon Kringel

The Role of Audio in Branding “That’s the big problem. That’s the whole thing. You know, if it’s not done right, then it will definitely not be sustainable, it’ll just end up in some drawer after two weeks. And we’ve seen that a thousand times, how these great sounds are made, and then, after a […]

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Filed Under: Audio Branding, Marketing, Sound Design Tagged With: ad agencies, App Functionality, audio branding, Brand Design, branding, customer experience, Customer Service, Daily Lives, Emotional Connections, Europe, Intangible Nature, Media Budgets, Melodic Hooks, Mobile Apps, North America, On-Hold Music, Organic Nature Sounds, Smashable Design, sonic branding, sound production, UX design, Visual Dominance

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