Jodi Krangle

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Tactile Component

Unveiling the Future of Sonic Branding: A Conversation with John SanFilippo – Part 2

November 8, 2023 by Jodi Krangle

John SanFilippo and Jodi Krangle on The Audio Branding Poscast in Unveilingthe Future of Sonic Branding

Unveiling the Future of Sonic Branding: A Conversation with John SanFilippo – Part 2 “But if it’s a narrator, which it is, like, 90% of the time, why would you need to know their gender as long as they’re getting the message across? You wouldn’t be wondering what color shirt they’re wearing, why do you […]

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Filed Under: Audio Branding Tagged With: Audio Audit, audio branding, Brand Audit, Creative Push, Eddie Van Halen, Emotional Core, Environments, media, Michael Jackson, Non-Musical Elements, Signature Sound, sonic branding, sonic logo, Tactile Component, Thriller, Touchpoints, voiceover

Exploring The Power of Sonic Branding: A Conversation with John Sanfilippo – Part 1

November 1, 2023 by Jodi Krangle

Exploring the Power of Sonic Branding with John SanFilippo and Jodi Krangle on the Audio Branding podcast

Exploring The Power of Sonic Branding: A Conversation with John Sanfilippo – Part 1 “Loyalist College, they have their own marketing people, they had just done a visual rebrand, so it was the perfect time for a sonic – not even a rebrand, they never had any kind of sonic strategy. So that was very […]

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Filed Under: Audio Branding Tagged With: Audio Audit, audio branding, Brand Audit, Creative Push, Eddie Van Halen, Emotional Core, Environments, media, Michael Jackson, Non-Musical Elements, Signature Sound, sonic branding, sonic logo, Tactile Component, Thriller, Touchpoints, voiceover

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