“I will say, as someone who has auditioned hundreds and hundreds, if not over a thousand, voiceover artists and listened to very talented people doing the same take over and over again, the recording quality, the sound quality, absolutely matters. And it’s an immediate… There are so many people for me where it’s an immediate […]
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From Portugal with Love: Talking Sound and Story with Humberto Franco
From Portugal with Love: Talking Sound and Story with Humberto Franco “I think sound is important because I believe it’s the first sense that we develop even before we’re born. And it’s a way of knowing things, knowing the world. Even if you have your eyes shut, you can feel the place. You can feel […]
Silence, Sound & Emotion – The Hidden Power of Audio: A Conversation with Karsten Kjems – Part 2
Silence, Sound & Emotion – The Hidden Power of Audio: A Conversation with Karsten Kjems – Part 2 “The brief was ‘we want to sell some more train tickets to Germany, where you can go to Berlin for a techno party, you can go to Hamburg for the opera, have a famous opera in Hamburg, […]
Does Sound Affect Communication? A Conversation with David Tyler – Part 1
Does Sound Affect Communication? A Conversation with David Tyler – Part 1 “Communicating is something at surface level: we’re communicating, here’s the words, blah, blah, blah, blah, blah. Okay, go, see it. That’s the message, right? But what you want is meaningful interaction. There’s a quote in my book, and I could read it […]
Let’s Explore the Power of Sound: A Conversation with Laurence Minsky – Part 1
Let’s Explore the Power of Sound: A Conversation with Laurence Minsky – Part 1 “I was just looking at a LinkedIn post. And they’re talking about branding and strategy, and everything in there was visual. There was nothing about sound, nothing about texture, nothing about taste. And it all goes together in the brand and […]
Unveiling the Future of Sonic Branding: A Conversation with John SanFilippo – Part 2
Unveiling the Future of Sonic Branding: A Conversation with John SanFilippo – Part 2 “But if it’s a narrator, which it is, like, 90% of the time, why would you need to know their gender as long as they’re getting the message across? You wouldn’t be wondering what color shirt they’re wearing, why do you […]