Unveiling the Future of Sonic Branding: A Conversation with John SanFilippo – Part 2 “But if it’s a narrator, which it is, like, 90% of the time, why would you need to know their gender as long as they’re getting the message across? You wouldn’t be wondering what color shirt they’re wearing, why do you […]
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Exploring The Power of Sonic Branding: A Conversation with John Sanfilippo – Part 1
Exploring The Power of Sonic Branding: A Conversation with John Sanfilippo – Part 1 “Loyalist College, they have their own marketing people, they had just done a visual rebrand, so it was the perfect time for a sonic – not even a rebrand, they never had any kind of sonic strategy. So that was very […]
Voice-Actor Friendly Audio Tech: A Conversation with George Whittam – Part 2
Voice-Actor Friendly Audio Tech: A Conversation with George Whittam – Part 2 “No, it’s true. No, you’re absolutely right. Yeah, it does trigger memories. I remember sitting in my bedroom in my parents’ house hearing certain songs like ‘Double Dutch Bus,’ that song from the early 80s, it triggers a memory instantly. Or Earth, Wind […]
Voice-Actor Friendly Audio Tech: A Conversation with George Whittam – Part 1
Voice-Actor Friendly Audio Tech: A Conversation with George Whittam – Part 1 “And so he told me all about this, he showed me the facility that they have at the school, which was small, but very state-of-the-art digital audio recording technology for 1993. It was very state-of-the-art. And I was like, ‘Ooh, this is cool!’ […]
The Evolution of the Audio Industry: A Conversation with Van Gunter – Part 2
I’m back this week for Part 2 of The Evolution of the Audio Industry with Van Gunter and we talk about teamwork with a vengeance and how important that is in this industry “And I parked my car, I jumped out of the car, and this happy dog is springing around, and I laid down […]
The Evolution of the Audio Industry: A Conversation with Van Gunter – Part 1
Listen in as my guest Van Gunter of Boutwell Studios shares his take on the Evolution of the Audio Industry and where we go from here. “It was one of those like ‘this is what I wanted, wow, this is Johnny Fever, this is radio, and then it, kind of honestly, it quickly declined […]