Exploring the Unheard: A Conversation with Andrea Cera – Part 2 “Also, because nobody listened to these sounds, even the nurse that should be paying attention. They really, they got used to this kind of droning sensation.” “You have to tune it out.” “Yes, yes, and imagine the mental load to do that, to tune […]
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The New Era of Sonic Branding: A Conversation with Jack Bradley – Part 2
The New Era of Sonic Branding: A Conversation with Jack Bradley – Part 2 “My now retired business partner, who was the head composer for this company for years and years and years, he put that perfectly, and he said, I remember he talked to a young composer. He said, ‘Look, at the end of […]