Jodi Krangle

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Memory

Sonic Branding, AI, and the Power of Sound: A Conversation with Joe Sauer – Part 1

February 12, 2025 by Jeff Moore

Sonic Branding, AI, and the Power of Sound: A Conversation with Joe Sauer - Part 1 on the audio Branding podcast with Jodi Krangle

Sonic Branding, AI, and the Power of Sound: A Conversation with Joe Sauer – Part 1   “Does that sound like a robot or does that sound like AI? Does that sound synthetic? Does that sound human? When we think about it, we can’t tell. But when we rely more on those primal, very basic […]

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Filed Under: Audio Branding, Research & Technology, Technology Tagged With: advertising, AI Voice Generation, Artificial Speech, authenticity, Brand Loyalty, Cognitive Science, Consumer Behavior, Emotional Intensity, Emotional Response, Human Auditory Experience, Human Connection, Human Voices, Marketing Strategies, Memory, music, Perception, Silent Discos, sonic logos, Split Sample Testing, synthetic voices, Taylor Swift, Valence, voice actors

Exploring the Unheard: A Conversation with Andrea Cera – Part 2

December 6, 2023 by Jodi Krangle

Exploring-the-Unheard-Part-2-Andrea-Cera

Exploring the Unheard:  A Conversation with Andrea Cera – Part 2 “Also, because nobody listened to these sounds, even the nurse that should be paying attention. They really, they got used to this kind of droning sensation.” “You have to tune it out.” “Yes, yes, and imagine the mental load to do that, to tune […]

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Filed Under: Research & Technology, Sound Design Tagged With: Andrea Cera, background noise, Central Spectrode, Email, Ethical Considerations, Intrusive Sounds, Memory, Movement, Non-Intrusive Sounds, Pollution, Remote Work, Roughness, Skewness, sound design, Sound Engineers, soundscapes, Source Connect, Timbre, voice actors, Volume, Website, Zoom

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