Jodi Krangle

  • Home
  • About
  • Demos
    • 6 Second Ad
    • Commercial
    • Corporate Narration
    • Podcast Intros & Outros
    • Automotive Demo
    • Explainer/Web
    • TV (In Show) Narration
    • Political
    • Healthcare
    • Resorts/Spas
    • Casino/Gaming
    • Charities/Non Profits
  • Vocals
  • Testimonials
  • Blog
    • Blog
    • Audio Branding
    • Podcasting
    • Research & Technology
    • Health
    • Music
    • Voiceovers & Public Speaking
    • Filmmaking & Sound Design
  • Podcast
    • Podcast
    • Show Notes
  • Contact
    • Contact Us
    • Request a quote
    • Book Your Project
905 836 5444
Jodi@VoiceoversAndVocals.com

Musical Alchemy: An Interview with Eric Singer – Part 2

June 1, 2022 by Jodi Krangle

“One of the wonderful things about music is that it’s by and large pretty universal, you know, when almost any culture will perceive a minor chord as something that feels sad. Even my 4-year-old son can identify that as ‘oh that’s sad.’ But there are more subtleties too, you know, and that may affect instrument choice, it might affect tempo, and it might affect chord progression.” — Eric Singer

 

This episode is part two of my interview with audio producer and creative director Eric Singer as we discuss the advantages of virtual audio presentations, the challenges independent artists face in an increasingly online industry, and some surprising new advances in advertising technology.

As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, just visit www.audiobrandingpodcast.com where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the www.audiobrandingpodcast.com webpage) will let you know when the new podcasts are available.

 

Creating Music and Sound

We start the second half of the interview with a discussion of how the industry has changed over the past few years, and how virtual conferences and Zoom meetings have all but replaced direct presentations. Eric tells us some of the limitations, as well as a few unexpected advantages, of online audio demonstrations, and how Coupe Studios is rising to the challenge of bringing authenticity to audio branding and marketing.  “We discovered along the way,” he says, “that we really, really enjoy applying that authentic creativity, that art form of creating music and sound, to advertising.”

 

A Whole New World

The topic turns to the indie bands that Coupe Studios also supports, and how social media and the new sonic landscape have impacted smaller bands and artists. “It’s a whole new world out there,” Eric notes, “but I think the plus side of that is that there’s so much content, not just advertising, podcasts, streaming video… there is so much content that needs music. There are infinitely more opportunities to get your music heard.” He also tells us about Coupe’s strategy for localizing jingles for companies all over the world, and how collaboration is the key to a successful sound design. “We try to make it a pretty big party where we get input from anybody who has something valuable to bring to the table.”

 

For Your Ears Only

As the episode comes to a close, we look at the new technologies that might change the advertising industry in the near future. “One thing that I believe we’re going to see much more of,” Eric tells us, “in probably the fairly near future, is hyper-targeted, out-of-home advertising,” such as directional sound technology that can send targeted audio messages to a single individual within a crowd, and new ultrasound systems that can expand its reach to cover each and every customer in a store. “Now that the cost is starting to come down,” as he puts it, “advertising is the obvious application.”

 

Episode Summary

  • How virtual presentations have changed Eric’s approach to audio
  • Coupe Studios’ journey from classic rock studio to brand compositions
  • The challenge indie artists face in the digital music industry
  • Directional sound technology and the future of audio advertising

 

Connect with the Guest

Website: https://coupestudios.com/

Connect with Eric Singer on LinkedIn: https://www.linkedin.com/in/eric-singer-audio/

Get your complimentary mini e-book and learn how to create your personalized and branded audio branding strategy with my Top Five Tips for Implementing an Intentional Audio Strategy.

Do you need a voice talent for your next project? Visit my voice-over website to find out more about how my voice can help you with your audio brand.  You can also subscribe to the Audio Branding Podcast on YouTube to watch the show’s latest episodes.

Please leave the Audio Branding Podcast a written review or a spoken review so others can find the show on their favorite podcast player!

This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.

  • Musical Alchemy: An Interview with Eric Singer - Part 1

    “There are generally two things that I want to focus on when presenting the creative…

  • Jodi Krangle Voice Actor Co-Founder-And-CXO-Of-Audio-UX-Eric-Seay-part-1
    Interview with Co-founder and CXO of Audio UX, Eric Seay - Part 1

    This week’s episode is part 1 of an interview with Eric Seay. He has a…

  • Jodi Krangle Voice Actor Co-Founder-And-CXO-Of-Audio-UX-Eric-Seay-part-2
    Interview with Co-founder and CXO of Audio UX, Eric Seay - Part 2

    This is the second part of my interview with Eric Seay. We dive into more…

Share
Tweet
Share
Pin
0 Shares

Filed Under: Audio Branding Tagged With: Audio Alchemy, audio branding, audio production, Coupe Studios, Eric Singer, music composition, podcasting, sonic branding, sonic identity, sound design

Primary Sidebar

PODCAST
BLOG

Subscribe to the podcast newsletter

Thank you!

You have successfully joined our subscriber list.

.

Archives

Categories

6 Second Ad
Commercial
Corporate Narration
Casino / Gaming

Automotive
TV Narration
Political
Explainer / Web

Healthcare
Resorts and Spas
Charities / Non Profits

Blog
Vocals

©2023 Jodi Krangle // Voice Over Site by Voice Actor Websites Privacy Policy

  • Home
  • About
  • Demos
  • Testimonials
  • Contact